Robuta

If we’re to avoid more tech nightmares in future, what we need is pretty clear – less blue sky, Ayn Rand-inspired utopianism. And more practical, objective...

Nov 24, 2025 - Compare header bidding vs. waterfall to understand which method improves ad revenue, speed, and efficiency in programmatic advertising.

May 28, 2024 - We make increasing your ad revenue simple for you. We help you with an ever-expanding list of best-in-class ad tech solutions.

Oct 28, 2025 - Header bidding optimization isn't about chasing the latest industry debates. It's about mastering the fundamentals that consistently drive revenue....

Oct 3, 2025 - Freestar offers best-in-class header bidding technology that maximizes programmatic monetization for enterprise publishers. We consider ourselves wholistic...

Mar 7, 2023 - Dans un contexte où la mise en compétition des acheteurs est en constante progression, Smile Wanted vient de lancer sa solution SW HB pour continuer...

This short guide explains what led to the rise of server-to-server header bidding, how it works, and why small to mid-tier publishers should be using it.

Sep 26, 2018 - One of the hottest trends right now in the in-game advertising space is in-app header bidding, also known as unified auction or what ad monetisation firm Cho...

Sep 24, 2024 - Block header bidding scripts for isolated script testing and efficient debugging using Requestly's Cancel Rule, ensuring accurate results in a live...

Client-side header bidding creates major problems for publishers, especially regarding latency and data leakage. Learn how server-to-server header bidding...

Jul 11, 2024 - An in-depth look at publishers current header (and Open Bidding) setups and a look at how they are plotting for an ambiguous future.

Aug 18, 2025 - Compare header bidding vs open bidding for publishers. Learn the key differences, advantages, revenue potential, and implementation requirements to choose the...

Oct 1, 2025 - Adtelligent header bidding platform is the first fully self-serve header bidding solution built on the Prebid framework to increase your ad revenue.

Header bidding is a technology where publishers offer their ad inventory to many ad exchanges. Learn to automate it step by step.

Gain instant visibility into your ad configuration and ensure everything is running smoothly—without digging through console logs.

Easily integrate high-performance Header Bidding solution and maximize revenue for every impression. Get Faster Ads and Better Ad Monetization with AdPushup.