https://www.jalopnik.com/2094125/bmw-keeps-pushing-feature-subscriptions-even-after-heated-seat-pushback/
BMW Keeps Pushing Subscriptions Even After Realizing Heated Seats Were 'Probably Not The Best Way'
Feb 6, 2026 - BMW received significant pushback after introducing the concept of subscription-based heated seats, but they haven't given up. Driver aids are next.
heated seatsprobably notthe bestbmwkeeps