https://www.socialmediatoday.com/news/instagram-tests-comment-downvotes/740165/
Instagram Tests Comment Downvotes To Combat Negative Interactions | Social Media Today
Meta's looking to to gather signals around negative comments.
instagram testssocial mediacommentcombatnegative
https://www.socialmediatoday.com/news/instagram-tests-ai-profile-image-sticker-generation-tools/733249/
Instagram Tests AI Profile Image and Sticker Generation Tools | Social Media Today
More generative AI tools are coming to Instagram.
tools social mediainstagram testsai profileimagesticker
https://www.socialmediatoday.com/news/instagram-tests-new-reels-filter-for-posts-with-notes/722714/
Instagram Tests New Reels Filter for Posts With Notes | Social Media Today
Notes have proven especially popular with young users, which is why Instagram continues to provide new ways to engage with them.
instagram tests newsocial mediareelsfilterposts
https://www.socialmediatoday.com/news/instagram-tests-locked-posts-secret-code/744690/
Instagram Tests Lockable Posts to Enhance Engagement | Social Media Today
A new way to drive engagement on IG?
engagement social mediainstagram testslockablepostsenhance
https://techcrunch.com/2026/04/23/instagram-tests-a-new-instants-app-for-sharing-disappearing-photos/
Instagram tests a new 'Instants' app for sharing disappearing photos | TechCrunch
Apr 23, 2026 - The app lets users share disappearing photos with their friends that can be viewed only once and remain available for 24 hours.
instagram testsnewinstantsappsharing
https://www.socialmediatoday.com/news/instagram-tests-profile-cards-creators/724784/
Instagram Tests New Profile Cards for Creators | Social Media Today
A new format for IG’s profile QR codes.
instagram tests newcreators social mediaprofilecardstoday
https://www.socialmediatoday.com/news/instagram-tests-sharing-reels-to-facebooks-news-feed-and-watch-listings/592082/
Instagram Tests Sharing Reels to Facebook's News Feed and Watch Listings | Social Media Today
Instagram's looking to amplify Reels by enabling creators to cross-post Reels to Facebook as well.
instagram testsnews feedlistings socialsharingreels
https://www.socialmediatoday.com/news/instagram-tests-new-optional-switch-for-its-full-screen-feed-display/630258/
Instagram Tests New Optional Switch for its Full-Screen Feed Display | Social Media Today
Instagram's still working on ways to incorporate a TikTok-like full-screen display.
instagram tests newdisplay social mediafull screenoptionalswitch
https://www.socialmediatoday.com/news/instagram-tests-new-status-display-to-provide-more-context-on-what-your-c/616953/
Instagram Tests New 'Status' Display to Provide More Context on What Your Connections are Doing |...
The option could help to keep your connections informed of your activities, and likely response times.
instagram tests newstatusdisplayprovidecontext
https://www.socialmediatoday.com/news/instagram-tests-new-stories-layout-on-desktop/592855/
Instagram Tests New Stories Layout on Desktop | Social Media Today
Instagram's testing a new layout of Stories presentation on the desktop version of the platform.
instagram tests newdesktop socialstorieslayoutmedia
https://www.techcityng.com/instagram-instants-photo-sharing-app/
Instagram Tests Instants, a New App for One-Time Photo Sharing - TechCity
Apr 24, 2026 - Instagram is testing Instants, a new app that lets users share disappearing photos with friends in a more casual and authentic way.
instagram testsnew appone timephoto sharinginstants
https://www.socialmediatoday.com/news/instagram-tests-option-to-remove-followers-and-limit-stories-access-by-regi/528320/
Instagram Tests Option to Remove Followers and Limit Stories Access by Region | Social Media Today
Instagram's testing some new options which give users more control over who can see their content.
instagram testssocial mediaoptionremovefollowers
https://www.socialmediatoday.com/news/instagram-tests-new-option-that-would-enable-users-to-partner-up-on-posts-a/603743/
Instagram Tests New Option That Would Enable Users to Partner Up on Posts and Reels | Social Media...
The option will enable Instagram users to co-create posts and Reels, ad broaden their content reach.
instagram tests newenable usersreels socialoptionwould
https://www.socialmediatoday.com/news/instagram-tests-new-memories-prompts-to-re-ignite-user-engagement/642550/
Instagram Tests New Memories Prompts to Re-Ignite User Engagement | Social Media Today
The prompts could be another way to spark more interaction in the app.
instagram tests newengagement social mediamemoriespromptsignite
https://www.socialmediatoday.com/news/instagram-tests-new-take-a-break-feature-to-encourage-users-to-limit-time/609854/
Instagram Tests New 'Take a Break' Feature to Encourage Users to Limit Time in the App | Social...
The prompts come in the wake of recent reports that Instagram usage can be harmful for teen users.
instagram tests newtakebreakfeatureencourage
https://www.socialmediatoday.com/news/instagram-tests-hiding-like-counts-to-reduce-focus-on-vanity-metrics/553070/
Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics | Social Media Today
Instagram is experimenting with a new option that would hide total like counts on posts from all but the post creator.
instagram testssocial mediahidinglikecounts
https://digiday.com/future-of-tv/instagram-tests-igtv-ads-needs-convince-influencers-get-behind/
As Instagram tests IGTV ads, it will need to get influencers on board - Digiday
Mar 24, 2020 - Instagram might learn from Facebook's experiences with Facebook Watch to make the monetization of IGTV beneficial for creators and advertisers alike.
instagram testsigtvadsneedget
https://www.socialmediatoday.com/news/instagram-tests-new-video-stickers-in-stories/525773/
Instagram Tests New Video Stickers in Stories | Social Media Today
Instagram is testing a new option which lets users add multiple images as stickers to a Story frame - including video stickers.
instagram tests newstories social mediavideostickerstoday
https://www.socialmediatoday.com/news/instagram-tests-new-process-to-help-brands-source-ugc-in-the-app/648989/
Instagram Tests New Process to Help Brands Source UGC in the App | Social Media Today
An easier way to source and utilize UGC on IG.
instagram tests newapp social mediahelp brandsprocesssource
https://www.socialmediatoday.com/news/instagrams-testing-a-bunch-of-new-features-including-slow-motion-mode-and/522469/
Instagram Tests a Bunch of New Features, Including Slow Motion Mode and the Ability to Mute...
Instagram continues to add new tools to maintain pressure on Snapchat, and capitalize on the popularity of Stories.
instagram testsnew featuresslow motionbunchincluding
https://www.socialmediatoday.com/news/instagram-tests-new-birthday-profile-effect/646480/
Instagram Tests New Birthday Profile Effect | Social Media Today
The feature could help to spark more engagement in the app.
instagram tests newsocial mediabirthdayprofileeffect
https://www.socialmediatoday.com/news/instagram-tests-sorting-filters-your-reels-feed/745609/
Instagram Tests New Sorting Filters for Reels Feed | Social Media Today
Some new ways to find the most recent and relevant Reels clips.
instagram tests newsocial mediasortingfiltersreels
https://www.socialmediatoday.com/news/instagram-group-chat-conversation-starters-notes/705380/
Instagram Tests New Group Chat Conversation Starters in Notes | Social Media Today
New updates for Notes, which is everyone’s favorite.
instagram tests newgroup chatconversation starterssocial medianotes
https://www.socialmediatoday.com/news/instagram-tests-messenger-integration-new-plans-sticker-for-scheduling-o/579177/
Instagram Tests Messenger Integration, New 'Plans' Sticker for Scheduling Online Meet-Ups | Social...
Facebook's messaging integration has taken another step, with a new test of an Instagram/Messenger function, while Instagram's also testing a new sticker type.
instagram testsintegration newonline meetmessengerplans
https://www.thehansindia.com/technology/tech-news/instagram-tests-ai-creator-label-to-boost-transparency-in-content-1072847
Instagram Tests “AI Creator” Label to Boost Transparency in Content
May 6, 2026 - Instagram introduces optional AI creator labels, aiming to clarify content origins while maintaining fairness in reach and visibility for users.
instagram testslabelboosttransparencycontent
https://www.socialmediatoday.com/news/instagram-tests-option-to-swap-out-text-in-someone-elses-reels/819153/
Instagram tests option to swap out text in someone else’s Reels | Social Media Today
An explainer article appeared and then disappeared in the app’s Help Center, suggesting this feature is still a work in progress.
instagram testsreels socialoptionswaptext
https://www.socialmediatoday.com/news/instagram-tests-creator-insights-profile-performance-brands/719065/
Instagram Tests Creator Insights Profile Performance Overview for Brands | Social Media Today
A new way to glean quick insight into creator profiles in-app.
brands social mediainstagram testscreatorinsightsprofile
https://www.socialmediatoday.com/news/instagram-tests-early-access-reels-to-help-drive-audience-growth/807240/
Instagram Tests Early Access Reels To Help Drive Audience Growth | Social Media Today
A new consideration to incentivize IG followers.
growth social mediainstagram testsearly accesshelp drivereels
https://www.socialmediatoday.com/news/instagram-tests-new-nearby-feed-stories/697685/
Instagram Tests New ‘Nearby’ Feed for Stories | Social Media Today
The new feed could help to highlight local businesses.
instagram tests newstories social mediafeedtoday
https://www.socialmediatoday.com/news/instagram-tests-new-ads-on-the-shop-tab-to-highlight-specific-products/604627/
Instagram Tests New Ads on the Shop Tab to Highlight Specific Products | Social Media Today
The new ads will help to highlight your products on the front page of the Shop tab in the app.
instagram tests newsocial mediaadsshoptab
https://www.socialmediatoday.com/news/instagram-tests-new-notes-shelf-in-ig-direct-ads-on-user-profiles/627131/
Instagram Tests New 'Notes' Shelf in IG Direct, Ads on User Profiles | Social Media Today
File these new IG tests under 'Really?'
instagram tests newprofiles social medianotesshelfig
https://www.socialmediatoday.com/news/Instagram-Tests-New-Ad-Options-Including-Explore-and-AR/633357/
Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays |...
Instagram's trying out a range of new ad formats, in new places in the app.
instagram testsnew adoptionsincludingexplore
https://www.socialmediatoday.com/news/instagram-tests-new-title-option-for-instagram-live/549258/
Instagram Tests New Title Option for Instagram Live | Social Media Today
Instagram's trying out a new option which will enable users to add titles to their Instagram Live videos
instagram tests newlive socialtitleoptionmedia
https://www.socialmediatoday.com/news/instagram-tests-removing-the-recent-tab-from-hashtag-searches/622344/
Instagram Tests Removing the 'Recent' Tab from Hashtag Searches | Social Media Today
The change is designed to make hashtag seaerches more relevant, and discourage trend jackers.
instagram testssocial mediaremovingrecenttab
https://www.socialmediatoday.com/news/instagram-tests-new-processes-to-limit-potentially-offensive-comments/586499/
Instagram Tests New Processes to Limit Potentially Offensive Comments | Social Media Today
Instagram is adding some new, automated warning prompts to deter people from posting potentially offensive remarks.
instagram tests newcomments social mediaprocesseslimitpotentially
https://www.socialmediatoday.com/news/instagram-tests-shopping-tags-in-post-captions/580063/
Instagram Tests Shopping Tags in Post Captions | Social Media Today
Instagram is testing shopping tags in post captions with some creators.
instagram testssocial mediashoppingtagspost
https://www.socialmediatoday.com/news/instagram-tests-new-reshare-sticker-to-better-highlight-feed-posts-re-sha/599826/
Instagram Tests New 'Reshare' Sticker to Better Highlight Feed Posts Re-Shared to Stories | Social...
Instagram is testing another way to clarify when users have shared a feed post to Stories.
instagram tests newfeed postsshared storiesstickerbetter
https://techfocus24.com/instagram-tests-a-new-instants-app-for-sharing-disappearing-photos/
Instagram tests a new ‘Instants’ app for sharing disappearing photos | TechFocus24
Instagram has announced that it is testing a new image-sharing app called "Instants", which allows images to disappear after being viewed once. The app is...
instagram testsnewappsharingphotos
https://www.socialmediatoday.com/news/instagrams-testing-a-new-event-invites-sticker-for-stories/564994/
Instagram Tests a New Event 'Invites' Sticker for Stories | Social Media Today
Instagram is testing out a new Invites sticker for Stories which would help users organize events.
stories social mediainstagram testsnew eventinvitessticker
https://www.socialmediatoday.com/news/instagram-tests-out-templates-for-reels-new-ways-to-reels-promos-in-stre/622586/
Instagram Tests Out 'Templates' for Reels, New Ways to Reels Promos In-Stream | Social Media Today
Templates would provide another way to create Reels clips.
stream social mediainstagram testsnew waystemplatesreels
https://www.socialmediatoday.com/news/instagram-tests-new-following-tab-format-with-users-in-india/623776/
Instagram Tests New 'Following' Tab Format with Users in India | Social Media Today
Instagram continues to play catch-up with Instagram, as TikTok does the same in reverse.
instagram tests newindia socialfollowingtabformat
https://www.socialmediatoday.com/news/instagram-tests-picture-in-picture-for-reels/758917/
Instagram Tests Picture-In-Picture Viewing for Reels | Social Media Today
The option would enable you to keep watching Reels outside the app.
instagram testsreels socialpictureviewingmedia
https://www.socialmediatoday.com/news/instagrams-testing-options-create-alternate-image-backgrounds/707975/
Instagram Tests Options To Create Alternate Image Backgrounds and Facilitate In-Stream Orders |...
Some interesting new sticker options coming to IG.
instagram testsimage backgroundsoptionscreatealternate
https://www.socialmediatoday.com/news/instagram-tests-new-option-hide-your-like-activity-app/693359/
Instagram Tests New Option to Hide Your Like Activity in the App | Social Media Today
The option would give you more capacity to manage your privacy in the app.
instagram tests newapp social mediaoptionhidelike
https://www.socialmediatoday.com/news/instagram-tests-notes-feed-posts-reels/716141/
Instagram Tests Notes on Feed Posts and Reels | Social Media Today
Instagram is bringing Notes to more places in the app.
instagram testsfeed postsreels socialnotesmedia
https://www.socialmediatoday.com/news/instagram-tests-new-content-recommendations-within-the-main-feed-sometimes/602320/
Instagram Tests New Content Recommendations Within the Main Feed, Sometimes Above Profiles You...
The process will aim to expand user horizons and highlight a broader range of content to keep them engaged.
instagram tests newcontentrecommendationswithinmain
https://www.socialmediatoday.com/news/instagram-tests-whatsapp-sticker-facilitate-dm-connection/729421/
Instagram Tests WhatsApp Sticker To Facilitate DM Connection | Social Media Today
A handy way to drive DM connection.
instagram testssocial mediawhatsappstickerfacilitate
https://www.socialmediatoday.com/news/instagram-tests-new-audio-tab-in-explore-to-improve-music-discovery/600715/
Instagram Tests New 'Audio' Tab in Explore To Improve Music Discovery | Social Media Today
Instagram is testing a new 'Audio' tab in Explore, which enables users to search for songs that they can add to their posts.
instagram tests newdiscovery social mediaaudiotabexplore
https://www.socialmediatoday.com/news/instagram-tests-option-create-stories-friends/704128/
Instagram Tests Option To Create Stories for Friends | Social Media Today
A new way to collaborate on Stories content?
instagram testscreate storiessocial mediaoptionfriends
https://www.socialmediatoday.com/news/instagram-tests-new-re-share-sticker-for-stories-to-encourage-more-though/603262/
Instagram Tests New 'Re-Share' Sticker for Stories to Encourage More Thoughtful Feed Post Sharing |...
The new option is designed to encourage more creativity in feed post re-shares to Stories.
instagram tests newsharestickerstoriesencourage
https://www.socialmediatoday.com/news/meta-tests-instagram-threads-cross-posting/715466/
Meta Tests Instagram To Threads Cross-Posting | Social Media Today
An easy way to feed your IG updates through to Threads.
posting social mediametatestsinstagramthreads
https://www.socialmediatoday.com/news/instagram-rolls-out-all-caught-up-tool-tests-option-to-mute-app-notifica/527000/
Instagram Rolls Out 'All Caught Up' Tool, Tests Option to Mute App Notifications | Social Media...
Instagram is adding new measures to help users keep track of their in app actions and limit notifications.
instagramrollscaughttooltests
https://www.socialmediatoday.com/news/facebook-tests-a-new-option-to-cross-post-instagram-stories-to-facebook/505499/
Facebook Tests a New Option to Cross-Post Instagram Stories to Facebook | Social Media Today
Facebook Stories would appear to be the platform's least successful Stories clone - but that could be all about to change.
stories social mediafacebook testsnew optioncrosspost
https://www.socialmediatoday.com/news/facebook-tests-new-in-app-shopping-ads-for-both-facebook-and-instagram/562550/
Facebook Tests New In-App Shopping Ads for Both Facebook and Instagram | Social Media Today
Facebook is testing out two new ad options which aim to facilitate on-platform purchases, capitalizing on purchase intent.
instagram social mediafacebook testsshopping adsnewapp