https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-strategic-brand-factors-that-moderate-the-impact-of-business-cycles-on-brand-equity/
A wide assortment plays a key role in growing brand equity in expansions, and extensively distributed brands win in expansions and contractions.
journal of marketingpress releasefrom thestrategicbrand