https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-the-impact-of-corporate-social-responsibility-on-brand-sales/
Researchers from Indiana University, Georgia Institute of Technology, and Texas A&M University published a new Journal of Marketing article that examines the...
journal of marketingpress releasefrom thecorporate responsibility
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-new-technologies-usher-in-an-era-of-virtuous-growth-in-the-discipline-of-marketing/
Press Release From the Journal of Marketing: New Technologies Usher in an Era of Virtuous Growth in the Discipline of Marketing -
journal of marketingpress releasefrom thediscipline
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-the-secret-to-surviving-bankruptcy-pay-attention-to-buyer-supplier-interactions-during-the-bankruptcy-process/
Researchers from Monash University, McGill University, and Western University published a new Journal of Marketing study that examines how a bankrupt buyer and...
journal of marketingpress releasefrom thesecret
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-using-improvised-marketing-interventions-to-build-brand/
Improvised Marketing Interventions have the potential to enhance brand awareness and firm value.
journal of marketingpress releasefrom theusingimprovised
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-bad-medical-news-causes-patients-to-choose-brand-name-drugs-over-generics-costing-billions/
Researchers from Johns Hopkins University published a new Journal of Marketing article that examines how receiving negative medical results might affect how...
journal of marketingpress releasefrom themedical newsbad
https://www.ama.org/journal-of-marketing-insights-in-the-classroom/
Journal of Marketing Insights in the Classroom - American Marketing Association
journal of marketinginsightsclassroom
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-how-do-consumer-emotions-impact-search-engine-use-and-paid-search-ad-clickthrough-rates-a-new-study-explores/
Three researchers from University of Georgia published a new Journal of Marketing study that examines how experiencing positive emotion when searching online...
journal of marketingpress releasefrom thehow doconsumer
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-digital-marketing-improves-product-recall-compliance-providing-a-new-tool-to-enhance-consumer-safety/
Press Release From the Journal of Marketing: Digital Marketing Improves Product Recall Compliance, Enhancing Consumer Safety
journal of marketingpress releasefrom theproduct recallcompliance
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-why-you-shouldnt-hug-your-haters-on-social-media/
Complaint response publicity has negative implications for firms using Twitter to respond to complaints and outweighs any positive benefits from being seen as...
journal of marketingpress releasefrom thehaterssocial
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-how-to-boost-tips-and-donations-with-the-dueling-preference-approach/
The dueling preferences approach can be more effective than traditional approaches at increasing tips and small prosocial gifts.
journal of marketingpress releasefrom thehow toboost
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-what-marketers-think-about-customer-satisfaction-is-true/
Customer satisfaction has a statistically and economically significant negative impact on future cost of selling. However, the extent of the cost reduction...
journal of marketingpress releasefrom themarketersthink
https://jmsr-online.com/
Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality,...
journal of marketingsocial research
https://www.ama.org/journal-of-marketing-research/
Nov 4, 2025 - Journal of Marketing Research - American Marketing Association
journal of marketingresearch
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-shaping-the-development-trajectories-of-exchange-relationships/
An exchange relationship starts with a particular set of positive and negative conditions. It then proceeds along certain generic paths or processes towards a...
journal of marketingpress releasefrom theexchangerelationships
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-strategic-brand-factors-that-moderate-the-impact-of-business-cycles-on-brand-equity/
A wide assortment plays a key role in growing brand equity in expansions, and extensively distributed brands win in expansions and contractions.
journal of marketingpress releasefrom thestrategicbrand
https://www.ama.org/2021/10/04/sridhar-named-journal-of-marketing-editor-in-chief-designate/
The AMA is pleased to announce the selection of Shrihari (Hari) Sridhar as the next Editor in Chief of the Journal of Marketing.
editor in chiefthe newmeetjournal
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-how-voice-technology-influences-what-we-reveal-about-ourselves/
Researchers from University of Miami and New York University published a new Journal of Marketing article that examines how voice technology can affect what...
journal of marketingpress releasefrom thevoicetechnology
https://www.searchenginejournal.com/category/webinar/page/7/
Learn about the hottest topics in marketing, including SEO, content, mobile, PPC, and social media. Webinars are live every Wednesday. Page 7 of 11.
digital marketingsearch engineseoppcwebinars
https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-navigating-machiavellianism-in-corporate-alliance-partnerships/
Machiavellianism naturally breeds anxiety about failing to access and learn new knowledge from the partner, but it can, under certain conditions, encourage the...
journal of marketingpress releasefrom thenavigatingmachiavellianism