https://www.thetakeout.com/2065012/why-cheese-orange-marketing-gimmick/
The 16th Century Marketing Gimmick Behind Orange Cheese
Jan 7, 2026 - Cheesemakers use annatto to give orange cheese its bright color. The practice began because cheesemakers wanted to mimic the summer milk's yellow-orange hue.
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https://www.marketing-interactive.com/reputation-taylor-swift-gimmick
Big reputation: Is Taylor Swift the new marketing gimmick | Marketing-Interactive
Taylor Swift has been hard at work releasing new albums and touring the globe but marketers have been working harder by jumping on the Taylor Swift bandwagon...
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https://www.marketingdive.com/ex/mobilemarketer/cms/news/software-technology/15879.html
Augmented reality moves beyond gimmick to drive brand utility | Marketing Dive
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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