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https://www.pymnts.com/cpi-posts/defining-the-undefined-gmv-and-the-measurement-gap-in-indias-digital-merger-control/ Defining the Undefined: GMV and the Measurement Gap in India’s Digital Merger Control Apr 17, 2026 - By: Ravi Gangal In 2024, the Indian merger control regime was overhauled, introducing a deal value threshold (DVT) that mandates measurement gap merger control defining undefined gmv https://www.dma.org.uk/resources/report/mind-the-measurement-gap Mind the Measurement Gap - DMA - Data & Marketing Association How can our industry close the measurement gap? New research from JICMAIL and the DMA brings together effectiveness insights and industry experts to unpick the... dma data marketing measurement gap mind association https://www.aaaa.org/blog/solving-the-live-event-measurement-gap/ Solving the Live Event Measurement Gap - 4As Accountability through measurement touches every agency capability. Performance media has dashboards. Digital campaigns have real-time optimization. Internal... live event measurement gap solving 4as https://www.fooddive.com/spons/the-measurement-gap-4-costly-myths-hindering-experiential-and-sampling-roi/812280/ The measurement gap: 4 costly myths hindering experiential and sampling ROI | Food Dive Each year, food brands pour small fortunes into experiential marketing programs that leadership can’t confidently defend. measurement gap 4 costly food dive myths hindering