https://thenai.org/
Home - The NAI: Network Advertising Initiative
Mar 30, 2026 - The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
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https://thenai.org/privacy-policy/
Privacy Policy - The NAI: Network Advertising Initiative
Sep 15, 2025 - Updated September 15, 2025 The Network Advertising Initiative (“the NAI”) is a non-profit corporation and a trade association representing digital advertising...
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https://thenai.org/verify/nai_o5o81t7h0m3i/
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https://thenai.org/glossary/opt-out-mechanism/
Opt-Out Mechanism - The NAI: Network Advertising Initiative
An Opt-Out Mechanism is an easy-to-use mechanism by which users may exercise choice to disallow Tailored Advertising with respect to a particular identifier,...
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https://naisite.wpengine.com/about-online-advertising/how-does-it-benefit-me/
How Does It Benefit Me? - The NAI: Network Advertising Initiative
Jul 28, 2021 - There are numerous benefits to Tailored Advertising including: Keeping websites and apps free Providing content, services, offers, and ads that are better...
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https://naisite.wpengine.com/about-online-advertising/what-are-my-options/
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https://thenai.org/press/nai-praises-goals-of-ftc-staff-report-on-dark-patterns/
NAI Praises Goals of FTC Staff Report on Dark Patterns - The NAI: Network Advertising Initiative
Nov 21, 2025 - NAI Released Report on Dark Patterns in May WASHINGTON, DC (September 16, 2022) – The Network Advertising Initiative today released the following statement by...
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https://thenai.org/self-regulatory-framework/faq/?tab=3
FAQs - The NAI: Network Advertising Initiative
Nov 18, 2025 - Frequently Asked Questions
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How to Opt Out - The NAI: Network Advertising Initiative
Nov 18, 2025 - You have options for controlling how information about you is used for online advertising. You may receive advertising online in different forms and across...
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https://thenai.org/nai-comments-on-ntia-kids-online-health-and-safety-rfc/
NAI Comments on NTIA Kids Online Health and Safety RFC - The NAI: Network Advertising Initiative
Nov 18, 2025 - On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to...
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https://thenai.org/nai-comments-on-cfpb-rfi/
NAI Comments on CFPB RFI - The NAI: Network Advertising Initiative
Nov 18, 2025 - On July 14, 2023 the NAI sent its comment on the CFPB RFI to the agency. These comments discuss the following key issues raised by the RFI, and make...
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https://thenai.org/lessons-learned-from-2025-calprivacy-enforcement/
Lessons Learned from 2025 CalPrivacy Enforcement - The NAI: Network Advertising Initiative
Feb 24, 2026 - A Guest Blog by Nikki Muggli and Noor Sandhu | January 22, 2026 Introduction CalPrivacy’s 2025 enforcement actions against American Honda Motor Co., Todd...
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https://thenai.org/press/the-nai-issues-statement-on-californias-enactment-of-ab-566/
The NAI Issues Statement on California’s Enactment of AB 566 - The NAI: Network Advertising...
Nov 21, 2025 - WASHINGTON, D.C. (October 9, 2025) – Yesterday, California Governor Gavin Newsom signed AB 566, a law requiring all web browsers to provide opt-out preference...
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https://thenai.org/nai-comments-on-proposed-regulation-under-the-cpra/
NAI Comments on Proposed Regulation Under the CPRA - The NAI: Network Advertising Initiative
Jul 24, 2025 - The NAI comments call on the California Privacy Protection Agency to amend their proposed regulations regarding the use of Opt-out Preference Signals, which...
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https://thenai.org/prepared-remarks-for-cpa-pre-rulemaking-listening-session/
Prepared Remarks for CPA Pre-Rulemaking Listening Session - The NAI: Network Advertising Initiative
Jul 24, 2025 - The NAI’s Vice President of Public Policy, David LeDuc, delivered remarks at a Colorado Privacy Act pre-rulemaking listening session held by the Colorado...
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https://thenai.org/about-online-advertising/how-does-it-benefit-me/
How Does It Benefit Me? - The NAI: Network Advertising Initiative
Jul 28, 2021 - There are numerous benefits to Tailored Advertising including: Keeping websites and apps free Providing content, services, offers, and ads that are better...
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https://thenai.org/nai-comments-to-ntia-rfc-on-privacy-equity-and-civil-rights/
NAI comments to NTIA RFC on Privacy, Equity and Civil Rights - The NAI: Network Advertising...
Jul 24, 2025 - The Network Advertising Initiative (NAI), would like to thank the National Telecommunications and Information Administration (“NTIA”) for the opportunity to...
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https://thenai.org/how-ad-tech-companies-help-bolster-small-publishers-and-advertisers/
How Ad-Tech Companies Help Bolster Small Publishers and Advertisers - The NAI: Network Advertising...
Jul 24, 2025 - [posted Sept 20, 2023; last updated March 11, 2025] Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads...
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https://thenai.org/about-the-nai-2/history-of-the-nai/
History of the NAI - The NAI: Network Advertising Initiative
Jan 30, 2025 - The Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies.
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https://www.foxadvertising.com/fox-news-channel/
FOX News Channel: The #1 Cable News Network - FOX Advertising
Apr 7, 2026 - FOX News Channel is the #1 Network in all of Cable and has been the most-watched television News channel for more than 22 consecutive years.
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https://thenai.org/prepared-remarks-for-cppa-stakeholder-session/
Prepared Remarks for CPPA Stakeholder Session - The NAI: Network Advertising Initiative
Jul 24, 2025 - The NAI’s VP of Public Policy, David LeDuc, joined the CPPA for a stakeholder session prior to the development of draft implementing regulations for the CPRA....
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https://thenai.org/about-online-advertising/what-is-it/
What is it? - The NAI: Network Advertising Initiative
Sep 20, 2023 - Digital Advertising is a broad term used to describe the paid advertising that publishers put on their websites, apps, or televisions to enable them to provide...
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https://thenai.org/press/farah-zaman-joins-the-nai-as-vp-and-general-counsel/
Farah Zaman Joins the NAI as VP and General Counsel - The NAI: Network Advertising Initiative
Jul 25, 2025 - Will expand capabilities for compliance and advocacy for NAI members;Joins three additional new hires WASHINGTON, DC (September 8, 2021) – The NAI has hired...
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https://thenai.org/press/nai-comments-on-ftc-notice-of-proposed-rulemaking-to-update-hbnr/
NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNR - The NAI: Network Advertising...
Nov 21, 2025 - WASHINGTON, DC (August 8, 2023) – On August 8, the NAI submitted comments to the Federal Trade Commission in response to their Notice of Proposed Rulemaking to...
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https://thenai.org/nai-preliminary-comments-to-cppa-re-data-broker-deletion-registry/
NAI Preliminary Comments to CPPA re: Data Broker Deletion Registry - The NAI: Network Advertising...
Nov 18, 2025 - On June 25, the NAI submitted preliminary comments on the California Privacy Protection Agency’s (CPPA) proposed rulemaking to implement the Data Broker Delete...
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https://thenai.org/press/nai-legal-and-regulatory-analysis-sensitive-health-information/
NAI Legal and Regulatory Analysis: Sensitive Health Information - The NAI: Network Advertising...
Nov 21, 2025 - The NAI's most recent analysis describes the changing regulatory trends impacting health information and suggestions on how to prepare for the future.
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https://thenai.org/press/the-nai-welcomes-megan-cox-as-director-privacy-review-program/
The NAI Welcomes Megan Cox as Director, Privacy Review Program - The NAI: Network Advertising...
Jul 25, 2025 - WASHINGTON, D.C. (May 19, 2025) – The Network Advertising Initiative (NAI) is pleased to announce Megan Cox as the new Director of its Privacy Review Program....
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https://thenai.org/tony-ficarrotta-returns-to-the-nai-as-vp-and-general-counsel/
Tony Ficarrotta Returns to the NAI as VP and General Counsel - The NAI: Network Advertising...
Nov 18, 2025 - Veteran compliance expert, Tony Ficarrotta, brings his expertise back to the NAI as VP and General Counsel
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https://thenai.org/press/nai-statement-re-google-cookie-announcement/
NAI Statement re: Google's New Path for Privacy Sandbox on the Web - The NAI: Network Advertising...
Feb 19, 2026 - Supporting Google’s decision to maintain third-party cookie support while enhancing user transparency and control. WASHINGTON, DC (July 23, 2024) – The NAI...
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PubMatic - The NAI: Network Advertising Initiative
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https://thenai.org/contact/
Contact - The NAI: Network Advertising Initiative
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https://thenai.org/best-practices-for-user-choice-and-transparency/
Best Practices for User Choice and Transparency - The NAI: Network Advertising Initiative
Jul 24, 2025 - This Resource, developed by NAI legal and policy staff in consultation with representatives from member companies, is intended to help member companies better...
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https://thenai.org/best-practices-non-marketing-uses-of-data/
Best Practices: Non-Marketing Uses of Data - The NAI: Network Advertising Initiative
Jul 25, 2025 - The NAI is proud to publish a new set of best practices, “Using Information Collected for Tailored Advertising or Ad Delivery and Reporting for Non-Marketing...
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https://thenai.org/nai-comments-on-coppa-nprm/
NAI Comments on COPPA NPRM - The NAI: Network Advertising Initiative
Nov 18, 2025 - On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s...
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https://thenai.org/self-regulatory-framework/privacy-principles-for-members/
Privacy Principles for Members - The NAI: Network Advertising Initiative
Nov 18, 2025 - Privacy Principles for Members Effective February 1, 2025 The following Principles are the foundation of the NAI’s self-regulatory Framework, are binding on...
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https://thenai.org/about-the-nai-2/nai-working-groups/
NAI Working Groups - The NAI: Network Advertising Initiative
Feb 10, 2026 - The Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies.
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https://thenai.org/about-online-advertising/glossary/
Glossary - The NAI: Network Advertising Initiative
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https://thenai.org/press/nai-statement-on-data-privacy-legislation-in-the-u-s-house/
NAI Statement on Data Privacy Legislation in the U.S. House - The NAI: Network Advertising...
Nov 21, 2025 - WASHINGTON, DC (June 23, 2022) – The Network Advertising Initiative (NAI) released the following statement by NAI Vice President for Policy David LeDuc about...
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Self-Regulatory Framework - The NAI: Network Advertising Initiative
Nov 18, 2025 - The NAI Self-Regulatory Program The new NAI Self-Regulatory Framework (the “NAI Framework”) is effective for NAI members beginning Feb 1, 2025. The NAI...
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https://thenai.org/nai-legal-and-regulatory-analysis-sensitive-health-information/
NAI Legal and Regulatory Analysis: Sensitive Health Information - The NAI: Network Advertising...
Jul 24, 2025 - The NAI's most recent analysis describes the changing regulatory trends impacting health information and suggestions on how to prepare for the future.
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https://thenai.org/press-release-new-board-of-directors-for-2026-2027-term/
Press Release: NEW Board of Directors for 2026/2027 Term - The NAI: Network Advertising Initiative
Feb 24, 2026 - [01/20/2026 – Washington, D.C.] – The NAI today announced its Board of Directors for the 2026–2027 term, welcoming five new industry experts and reappointing...
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https://thenai.org/nai-state-law-processing-addendum-1-0/
NAI State Contracting Addendum - The NAI: Network Advertising Initiative
Mar 14, 2025 - With newly enacted privacy state laws coming into effect in 2023, it is more important than ever for industry leaders to have a clear and comprehensive...
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https://thenai.org/the-nai-comments-on-proposed-rules-under-the-nj-data-privacy-act/
The NAI Comments on Proposed Rules under the NJ Data Privacy Act - The NAI: Network Advertising...
Nov 18, 2025 - On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins...
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Careers - The NAI: Network Advertising Initiative
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https://thenai.org/self-regulatory-framework/privacy-review-program/
Privacy Review Program - The NAI: Network Advertising Initiative
Nov 18, 2025 - Privacy Review Program Annual participation in the NAI’s Privacy Review Program (the “Program”) is one of the benefits of NAI membership. The Program helps NAI...
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https://thenai.org/press/tony-ficarrotta-returns-to-the-nai-as-vp-and-general-counsel/
Tony Ficarrotta Returns to the NAI as VP and General Counsel - The NAI: Network Advertising...
Nov 21, 2025 - Veteran compliance expert, Tony Ficarrotta, brings his expertise back to the NAI as VP and General Counsel
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https://thenai.org/nai-comments-on-colorado-universal-opt-out-shortlist/
NAI Comments on Colorado Universal Opt-Out Shortlist - The NAI: Network Advertising Initiative
Nov 18, 2025 - On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In...
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https://thenai.org/about-the-nai-2/nai-working-groups/working-group-participants/
Working Group Participants - The NAI: Network Advertising Initiative
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https://thenai.org/member-resources/
For Members - The NAI: Network Advertising Initiative
Apr 21, 2026 - There is no excerpt because this is a protected post.
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https://thenai.org/nai-submits-testimony-on-washington-h-b-1155/
NAI Submits Testimony on Washington H.B. 1155 - The NAI: Network Advertising Initiative
Jul 24, 2025 - We want to thank the Washington State House Civil Rights and Judiciary Committee for the opportunity to provide feedback on H.B. 1155, the Washington My Health...
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https://thenai.org/self-regulatory-framework/privacy-consultation-program/
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https://thenai.org/nai-issues-statement-on-the-american-data-privacy-and-protection-act/
NAI Issues Statement on the American Data Privacy and Protection Act - The NAI: Network Advertising...
Jul 24, 2025 - WASHINGTON, DC (February 28, 2023) – The Network Advertising Initiative today released the following statement by Vice President of Public Policy, David LeDuc...
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https://thenai.org/the-nai-releases-new-consumer-resources-for-online-privacy-sunsets-legacy-opt-out-tools/
The NAI Releases New Consumer Resources for Online Privacy - The NAI: Network Advertising Initiative
Nov 18, 2025 - Sunsets Legacy Opt-Out Tools in Efforts to Promote User Choice in Accordance with New Legal Requirements Washington, D.C. (09/15/2025) – Today, the NAI is...
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https://thenai.org/nai-comments-on-the-washington-my-health-my-data-act/
NAI Comments on the Washington My Health My Data Act - The NAI: Network Advertising Initiative
Jul 24, 2025 - The NAI would like to thank you for the opportunity to provide feedback on H.B. 1155, the Washington My Health My Data Act. Please see our full testimony below.
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https://thenai.org/nai-comments-on-cfpb-proposed-amendments-to-regulation-v-under-fcra/
NAI Comments on CFPB Proposed Amendments to Regulation V under FCRA - The NAI: Network Advertising...
Nov 18, 2025 - On April 2, 2025, the NAI submitted comments to the Consumer Financial Protection Bureau (CFPB) on its proposed amendments to Regulation V under the Fair...
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Terms of Use - The NAI: Network Advertising Initiative
Oct 29, 2025 - Please read these Terms of Use carefully because they govern the access and use of the Network Advertising Initiative Website. BY USING OUR WEBSITE YOU SIGNIFY...
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https://thenai.org/annual-report-2025/
The NAI Publishes Annual Report: 2025 Privacy Review Cycle - The NAI: Network Advertising Initiative
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https://thenai.org/guest-blog-mcp-and-agents-perils-and-prospects/
MCP and Agents: Perils and Prospects - The NAI: Network Advertising Initiative
Feb 24, 2026 - By Ted Sweetser, VP, Strategic Partnerships @ PurpleLab Artificial intelligence has moved beyond conversation. What began as a chat interface is rapidly...
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https://thenai.org/consumer-input-feedback/
Consumer Input & Feedback - The NAI: Network Advertising Initiative
Mar 16, 2026 - This form is intended to provide a way for consumers and the public to share information, concerns, and experiences related to advertising technology practices...
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https://thenai.org/nai-comments-on-cpa-proposed-draft-rules/
NAI Comments on CPA Proposed Draft Rules - The NAI: Network Advertising Initiative
Jul 24, 2025 - On behalf of the Network Advertising Initiative, thank you for the opportunity to providepreliminary comments on proposed rulemaking under the Colorado Privacy...
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https://thenai.org/policy-news/
Policy & News - The NAI: Network Advertising Initiative
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Public Policy Updates - The NAI: Network Advertising Initiative
Jul 16, 2021 - The NAI serves as the leading voice of digital advertising companies and third-party advertisers in public policy discussions before the U.S. government,...
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How to Exercise Your Privacy Choices - The NAI: Network Advertising Initiative
Apr 23, 2026 - This page is a resource to help consumers manage privacy choices with NAI member companies. It provides links and email addresses for communicating with...
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https://thenai.org/press/the-nais-statement-on-president-bidens-wall-street-journal-op-ed/
The NAI's Statement on President Biden's Wall Street Journal Op-Ed - The NAI: Network Advertising...
Nov 21, 2025 - WASHINGTON, DC (January 12, 2023) – The Network Advertising Initiative today released the following statement by President and CEO Leigh Freund in response to...
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https://thenai.org/nai-comments-on-version-2-of-the-colorado-privacy-act/
NAI Comments on Version 2 of the Colorado Privacy Act - The NAI: Network Advertising Initiative
Jul 24, 2025 - The Network Advertising Initiative (“NAI”) appreciates the opportunity to comment in response to Version 2 of the Proposed Draft Rules (“Revised Draft Rules”)...
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https://thenai.org/press/the-nai-supports-limits-on-the-sale-of-u-s-consumer-data/
The NAI Supports Limits on the Sale of U.S. Consumer Data - The NAI: Network Advertising Initiative
Nov 21, 2025 - The Network Advertising Initiative (NAI) released the following statement from NAI President and CEO Leigh Freund.
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https://thenai.org/press/nai-comments-on-cfpb-rfi/
NAI Comments on CFPB RFI - The NAI: Network Advertising Initiative
Nov 21, 2025 - WASHINGTON, DC (July 14, 2023) – The NAI sent its comment on the CFPB RFI to the agency. These comments discuss the following key issues raised by the RFI, and
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https://thenai.org/nai-comments-on-ca-data-broker-registration-regulations/
NAI Comments on CA Data Broker Registration Regulations - The NAI: Network Advertising Initiative
Nov 18, 2025 - On August 20, the NAI submitted comments on the proposed California Data Broker Registration Regulations to the California Privacy Protection Agency (CPPA). In...
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NAI Comments on The Modified Proposed CPRA Regulations - The NAI: Network Advertising Initiative
Jul 24, 2025 - The Network Advertising Initiative (“NAI”) appreciates the opportunity to provide comments on the proposed modified regulations under the California Privacy...
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https://thenai.org/category/blog/
Blog - The NAI: Network Advertising Initiative
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Blog - Page 2 of 18 - The NAI: Network Advertising Initiative
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Press Releases - The NAI: Network Advertising Initiative
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Staff - The NAI: Network Advertising Initiative
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https://thenai.org/press/nai-shares-goals-of-wa-health-data-law/
NAI Shares Goals of WA Health Data Law - The NAI: Network Advertising Initiative
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https://thenai.org/nai-comments-to-ntia-on-competition-in-mobile-app-ecosystem/
NAI Comments to NTIA on Competition in Mobile App Ecosystem - The NAI: Network Advertising...
Jul 24, 2025 - In comments to the NTIA on the Report on Competition in the Mobile App Ecosystem, the NAI recommended a balanced approach to privacy and competition, focused...
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About the NAI - The NAI: Network Advertising Initiative
Mar 19, 2026 - The Network Advertising Initiative (NAI) is the leading self-regulatory association comprised exclusively of third-party digital advertising companies.
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https://thenai.org/nai-comments-on-ftcs-notice-of-proposed-rulemaking-to-update-hbnr/
NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNR - The NAI: Network Advertising...
Nov 18, 2025 - On August 8, the NAI submitted comments to the Federal Trade Commission in response to their Notice of Proposed Rulemaking to update the agency’s Health Breach...
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AlikeAudience - The NAI: Network Advertising Initiative
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https://thenai.org/the-nai-sends-letter-to-ca-gov-newsom-urging-him-to-veto-ab-566/
The NAI Sends Letter to CA Gov. Newsom Urging Him to Veto AB 566 - The NAI: Network Advertising...
Nov 18, 2025 - On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate...
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https://thenai.org/about-online-advertising/how-does-it-work/
How Does It Work? - The NAI: Network Advertising Initiative
Sep 2, 2025 - With Tailored Advertising, NAI member companies help advertisers show relevant ads — matching these ads with broad interest categories or groups like “male...
network advertisingnaiinitiative
https://thenai.org/nai-comments-on-ny-child-data-protection-act-nprm/
NAI Comments on NY Child Data Protection Act NPRM - The NAI: Network Advertising Initiative
Nov 18, 2025 - On September 30, the NAI provided comments on the Office of the New York State Attorney General (“OAG”) Advanced Notice of Proposed Rulemaking (“ANPRM”) to...
data protectionthe networknaicommentsny
https://thenai.org/the-nai-iab-comment-on-cfpb-anprm/
The NAI and IAB Comment on CFPB ANPRM - The NAI: Network Advertising Initiative
Nov 18, 2025 - On October 20, 2025, the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB) submitted joint comments to the Consumer Financial...
comment onnetwork advertisingnaiiabcfpb
https://thenai.org/how-to-opt-out/web-browser-privacy-settings/
Web Browser Privacy Settings - The NAI: Network Advertising Initiative
Nov 18, 2025 - How to Access and Manage Privacy Settings on: Web browsers offer different privacy settings you can adjust to help control how websites you visit store,...
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https://thenai.org/self-regulatory-framework/faq/?tab=2
FAQs - The NAI: Network Advertising Initiative
Nov 18, 2025 - Frequently Asked Questions
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https://thenai.org/nai-submits-testimony-to-amend-oregon-hb-2008/
NAI Submits Testimony to Amend Oregon HB 2008 - The NAI: Network Advertising Initiative
Nov 18, 2025 - On May 3, the NAI submitted a recommendation to amend Oregon’s HB 2008 in form of a written testimony. The NAI urged the committee to adopt a tailored...
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