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https://www.adexchanger.com/content-studio/beyond-programmatic-a-new-model-for-buying-premium-ctv-inventory/
Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger
Mar 20, 2026 - If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also...
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https://www.strategus.com/premium-inventory
Access Premium CTV Inventory | Streaming TV Ads | Strategus
Access premium CTV inventory and high-quality streaming TV ads with Strategus. Reach engaged audiences on top-tier platforms and maximize your campaign impact.
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https://www.tvrev.com/news/case-study-air-france-reaches-new-heights-with-a-travel-premium-ctv-native-campaign
Case Study: Air France Reaches New Heights With A Travel Premium CTV Native Campaign — TVREV
Mar 2, 2025 - A TLC Case Study on how Teads’ home screen campaign for Air France on LG TVs resulted in significant brand lift.
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