https://www.mediapost.com/publications/article/246236/programmatic-tv-gets-more-real-time.html
Programmatic TV Gets More 'Real-Time' - 03/23/2015
programmatic tvreal timegets
https://www.advanced-television.com/2019/01/08/bidder-as-a-service-solution-for-connected-tv-ads/
Customisable programmatic buying platform Beeswax now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating
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https://www.mediapost.com/publications/article/270801/study-75-of-agencies-think-streaming-video-rocks.html?edition=90980
Study: 75% of Agencies Think Streaming Video Rocks, Twitter In Decline, Programmatic TV Lags - 03/09/2016
streaming videostudyagenciesthinkrocks
https://www.agilitypr.com/pr-agency-news/iponweb-hires-moritz-wuttke-to-build-on-programmatic-tv-potential/
IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz...
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https://digiday.com/future-of-tv/programmatic-advertising-on-tv-is-set-to-increase-this-year/
Comcast said programmatic ad spend on TV s trending up, as access widens and old borders between CTV, streaming and linear dissolve.
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https://www.adexchanger.com/digital-tv/ancestry-finds-winning-combination-in-tv-plus-digital-eyes-programmatic-tv/
TV has long proven to be an effective channel for Ancestry.com, a provider of genealogical software and services with more than 2 million subscribers. And 1...
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https://www.tvtechnology.com/news/eyeview-and-wideorbit-partner-on-programmatic-tv-ad-buying
The latest News,/news,,news, breaking news, comment, reviews and features from the experts at TV Tech
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https://www.nexttv.com/blog/guest-blog-four-pillars-data-programmatic-tv-advertising-139309
Transition from spot-driven to audience-based marketplace depends on certain fundamentals
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https://www.indexexchange.com/en-au/index-explains/programmatic-deal-streaming-tv/
Unlock the power of programmatic deals in streaming TV. Learn how to create effective deals to reach your audience and meet campaign goals.
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https://www.advanced-television.com/2016/05/23/stickyads-tv-fast-tracks-programmatic-tv/
StickyADS.tv, the multiscreen video ad tech company, has unveiled a new feature that its says will accelerate the convergence of TV and online video trading. Ma
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https://www.nielsen.com/ko/news-center/2025/index-exchange-and-gracenote-team-to-enhance-contextual-intelligence-in-programmatic-streaming-tv/
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-level transparency, brand...
index exchangecontextual intelligencegracenoteteamenhance
https://www.mediapost.com/publications/article/225976/programmatic-to-account-for-20-of-tv-ad-spend-by.html?edition=72963
Programmatic To Account For 20% Of TV Ad Spend By 2018 - 05/16/2014
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https://www.adexchanger.com/on-tv-and-video/tv-will-be-programmatic-before-it-is-fully-addressable/
Brand marketers all seem to agree on what the future of TV buying should look like. It should include the automated planning, buying and delivery of ads.
tvprogrammaticfullyaddressable
https://www.streamingmedia.com/PressRelease/AOL-Partners-With-Rogers-Media-to-Create-Programmatic-TV-Marketplace-in-Canada_41766.aspx
Two of Canada's Top Media Companies Partner to Launch Automated TV Audience Buying
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https://www.nielsen.com/id/news-center/2025/index-exchange-and-gracenote-team-to-enhance-contextual-intelligence-in-programmatic-streaming-tv/
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-level transparency, brand...
index exchangecontextual intelligencegracenoteteamenhance
https://www.digitaljournal.com/business/op-ed-programmatic-buying-making-a-push-towards-tv-s-spotlight/article/428762
Since the dawning of human kind, many innovative, life-changing technologies have been created to increase the speed and efficiency of certain processes.
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https://www.mediapost.com/publications/article/257019/stickyadstv-rolls-out-programmatic-direct-offerin.html
StickyAds.tv Rolls Out Programmatic Direct Offering - 08/27/2015
tvrollsprogrammaticdirectoffering
https://www.prnewswire.com/news-releases/tapad-partners-with-wideorbit-to-offer-programmatic-tv-inventory-300395239.html?tc=eml_cleartime
/PRNewswire/ -- Tapad has partnered with WideOrbit, the leading provider of advertising management software for media companies, to develop the industry's...
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https://www.adexchanger.com/tv-2/beachfront-and-canoe-are-paddling-programmatic-tools-to-tv-inventory/
Video SSP Beachfront and Canoe Ventures, an addressable TV solutions provider, expanded their ad-serving partnership across several more programmers.
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https://www.nexttv.com/blogs/best-practices-ad-pod-configurations-for-programmatic-auctions
Although there is still much work to be done in improving the underlying ad infrastructure, programmatic is no longer a novelty in Connected TV (CTV).
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