https://www.marketingdive.com/news/chex-mix-baby-got-back-bagel-chips-marketing/639983/
Chex Mix remixes ‘Baby Got Back’ for bagel chips revival | Marketing Dive
The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.
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