https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets?utm_campaign=ESG&utm_medium=email&_hsmi=244970112&_hsenc=p2ANqtz-8ZSP8tC1FBt027G-1Tt8mxsduOrFIQKQzFlzLvASG3kDQB_ZTSyh78DkUFElSt1f6L8E5-a4ph1VjidHGMfLyr1jQysA&utm_content=244970112&utm_source=hs_email
A joint study from McKinsey and NielsenIQ examines whether or not consumers really do care about sustainability when it comes to ESG claims on packaging.
sustainability esgconsumerscareclaimsmckinsey
https://www.foodingredientsfirst.com/news/uk-consumers-demand-clarity-and-transparency-on-food-labels-amid-comprehension-challenges.html?vgo_ee=PiqsMxNmLs7HX85rWEVS6U3IG5KLKEmAEocXYzLlMWrz2HI%3D%3AGSWuy9zwkbUz0P5408EZb4BZg%2F0APDiF
Over three-quarters of adult consumers in the UK read labels before purchasing food, and almost half of them pay more attention to them than five years ago.
uk foodsustainability claimslabelingfallsshort
https://theecologist.org/2011/feb/23/greenpeace-asia-pulp-and-papers-pr-greenwash-their-sustainability-claims-joke
Tesco, Adidas and others have already cut ties with the controversial paper and packaging supplier. In a scathing response to recent APP claims that it is...
greenpeaceasiapulppaperpr
https://www.marketing-interactive.com/eu-bans-misleading-environmental-claims-asia-follow
"This is an opportunity for marketers to take a step back, assess their ethics and approach to marketing, and review the way they position their brands."
sustainability claimseubansmisleadingcurb