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https://news.nd.edu/news/traditional-tv-ads-are-far-less-effective-than-believed-according-to-real-time-viewership-data/
Traditional TV ads are far less effective than believed, according to real-time viewership data |...
Apr 7, 2026 - New research from University of Notre Dame marketing professor Shijie Lu finds that traditional methods of measuring the effectiveness of TV ads overestimate...
traditional tvfar lessreal timeviewership dataads
https://www.start.io/blog/for-the-first-time-advertisers-will-spend-more-on-ctv-ads-than-traditional-tv-report-says/
For the first time, advertisers will spend more on CTV ads than traditional TV, report says -...
May 7, 2024 - Brands will spend an estimated $62.9 billion buying digital video ads in 2024, representing roughly 52% of total video ad spend.
first timectv adsreport saysadvertisersspend
https://digiday.com/future-of-tv/future-of-tv-briefing-is-youtube-tv-2025-edition/
Is YouTube on par with traditional TV and streaming services?
Apr 16, 2025 - Is YouTube TV? It’s a question that’s hovered around the Google-owned video platform for the past few years
traditional tvstreaming servicesyoutubepar