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https://digiday.com/future-of-tv/future-of-tv-briefing-inside-the-measurement-issues-roiling-this-years-upfront-market/
Future of TV Briefing: Inside the measurement issues roiling this year's upfront market - Digiday
Jul 16, 2025 - This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate...
tv briefingfutureinsidemeasurementissues
https://digiday.com/future-of-tv/future-of-tv-briefing-wtf-is-the-dash-tv-universe-study-at-the-center-of-the-latest-nielsen-drama/
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?...
Mar 25, 2026 - This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
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https://digiday.com/future-of-tv/future-of-tv-briefing-how-paramounts-and-warner-bros-discoverys-ad-tech-stacks-stack-up/
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up -...
Mar 4, 2026 - This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.
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https://digiday.com/future-of-tv/future-of-tv-briefing-netflixs-in-house-ad-platform-launch-has-led-some-advertisers-to-double-spend/
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double...
Feb 25, 2026 - This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
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https://digiday.com/future-of-tv/future-of-tv-briefing-how-ai-agents-prime-tv-advertising-for-premium-automation/
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’ - Digiday
Feb 4, 2026 - This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
tv briefingai agentsfutureprimeadvertising
https://digiday.com/future-of-tv/future-of-tv-briefing-how-netflix-is-shaking-up-the-upfront-deal-model/
Future of TV Briefing: How Netflix is shaking up the upfront deal model - Digiday
Mar 18, 2026 - This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront...
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https://digiday.com/series/tv-briefing/
Digiday+ Future of TV Briefing Archives - Digiday
The Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET.
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https://www.openx.com/news/future-of-tv-briefing-openx-adds-attention-targeting-for-ctv-ads-backed-by-tvision/
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision - OpenX
Apr 10, 2026 - OpenX has started selling a targeting option for advertisers to aim their connected TV ads at audiences more likely to be looking at the TV screen. The...
tv briefingctv adsfutureopenxadds
https://digiday.com/future-of-tv/the-top-trends-and-developments-that-will-shape-the-future-of-tv-in-2024/
Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024 -...
Jan 3, 2024 - This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2024.
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https://digiday.com/future-of-tv/future-of-tv-briefing-ctv-identity-matches-are-usually-wrong/
Future of TV Briefing: CTV identity matches are usually wrong - Digiday
Feb 11, 2026 - This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed...
tv briefingfuturectvidentitymatches