https://pubmatic.com/case-studies/tcl-ads-and-pubmatic-scale-ctv-monetization-in-latin-america/
Nov 12, 2025 - TCL Ads selected PubMatic SSP and PMP solutions, with a focused push to bring programmatic scale, premium demand, and monetization clarity to its Latin...
ctv monetizationlatin americatcladspubmatic
https://www.wurl.com/products/branddiscovery/
Nov 4, 2025 - Increase ad performance and drive positive attention with GenAI-powered, scene-level contextual targeting.
contextual targetingctv adsscenelevel
https://yougov.com/articles/40534-repeated-intrusive-ads-and-slates-need-be-fixed-ad
By Alyssa Boyle on AdExchanger, 20th Jan 2022
repeatedintrusiveadsslatesneed
https://research.mountain.com/ctv-report/pause-ads-ai-and-interactivity-whats-next-for-ctv/
Oct 14, 2025 - At Advertising Week New York 2025, industry leaders shared what’s next for CTV. The three key trends they said are shaping the future of this channel?...
pauseadsaiinteractivitynext
https://www.streamtvinsider.com/advertising/breaking-through-octobers-top-ctv-ads
MarketCast shares an exclusive monthly snapshot of the top 10 CTV ads that outperformed the norm to stay top of mind with viewers in October.
ctv adsbreakingtop
https://www.mediapost.com/publications/article/391037/major-brands-make-up-45-of-ads-on-fake-or-divisiv.html
Major Brands Make Up 45% Of Ads On Fake Or Divisive CTV Apps - 11/13/2023
major brandsmakeadsfake
https://www.mediapost.com/publications/article/389378/microsoft-offering-ctvvideo-ads-alongside-search.html?edition=
Microsoft Offering CTV/Video Ads Alongside Search - 09/21/2023
video adsmicrosoftofferingctvsearch
https://youappi.com/blog/level-up-engagement-how-interactive-ctv-ads-can-power-your-mobile-game-growth
Boost your mobile game growth with interactive CTV ads. Learn how to engage players across screens, drive installs, and maximize performance.
ctv adslevelengagementinteractivepower
https://research.mountain.com/insights/the-right-context-and-tone-in-ctv-ads-can-boost-brand-impact-by-82/
Oct 14, 2024 - In the growing landscape of Connected TV, it’s become even more important for advertisers to get their messaging right. A study by IAS and Neuro-Insight...
ctv adsrightcontexttoneboost
https://www.demandgenreport.com/resources/your-guide-to-high-performing-b2b-ctv-ads-that-don-t-suck/8080/
Mar 13, 2024 - Quick: What’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical and...
high performingctv adsguide
https://pubmatic.com/news/pubmatic-scales-pause-advertising-campaigns-across-connected-tv-with-dentsu-first-to-partner/
Oct 21, 2025 - PubMatic and dentsu partner to scale pause ads across premium CTV, delivering high-impact, non-intrusive viewer engagement through Activate.
pubmaticampdentsulaunchscalable
https://www.mediapost.com/publications/article/359589/programmatic-ctv-ads-hit-673-billion-in-2020.html
Programmatic CTV Ads Hit $6.73 Billion In 2020 - 01/15/2021
programmatic ctvadshitbillion
https://www.advanced-television.com/2024/03/20/report-interactive-ctv-ads-drive-higher-engagement/
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x hig
ctv adshigher engagementadvanced televisionreportinteractive
https://yougov.com/articles/33173-leveraging-dsps-buy-ctv-ads-safely-transparently-a
By Anna Kuzmenko on MarTech Series, 23rd Nov 2020
ctv adsleveragingdspsbuysafely
https://www.adexchanger.com/tag/ctv-political-ads/
Dive into AdExchanger's CTV political ads coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing...
political adsctvarchivesadexchanger