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https://adtechdaily.com/2025/08/29/wurl-and-tvision-unveil-new-report-linking-emotion-alignment-to-higher-ad-attention-on-streaming-tv/
Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV...
Sep 2, 2025 - First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO...
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https://www.adweek.com/programmatic/exclusive-viant-will-buy-tvision-for-40m/
EXCLUSIVE: Viant Will Buy TVision for $40M
Apr 15, 2026 - Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision.
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https://www.tvisioninsights.com/
See How People Really Watch TV | TVision Insights
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https://www.tvisioninsights.com/about
About TVision | Modernizing TV Measurement
At TVision, we’re modernizing TV measurement by enabling new media currencies that answer questions about who’s engaging with content or ads on TV and how.
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https://www.tvisioninsights.com/contact-us
Contact Us | TVision Insights
Need more info, have a question, or want a demo? Fill out this quick form to contact us at TVision, and we'll respond shortly.
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https://www.marketingdive.com/news/viant-acquires-tvision-to-realize-ctv-advertising-trifecta/817937/
Viant acquires TVision to realize CTV advertising trifecta | Marketing Dive
The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.
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https://www.openx.com/news/future-of-tv-briefing-openx-adds-attention-targeting-for-ctv-ads-backed-by-tvision/
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision - OpenX
Apr 10, 2026 - OpenX has started selling a targeting option for advertisers to aim their connected TV ads at audiences more likely to be looking at the TV screen. The...
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