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There are five fundamental points to understanding what it means to be unbiased and independent in the attribution business - Learn more inside.

Ensure a smooth user experience and get accurate attribution data for your mobile app campaigns with AppsFlyer’s deep linking tools.

A parceria com a AppsFlyer é a garantia de que seus clientes terão acesso às melhores ferramentas de mensuração e de engajamento do setor.

This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.

Oren Kaniel, CEO writes an open letter to AppsFlyer's team, customers, partners and friends reflecting on recent events and the company's response.

현장에서 전하는 야놀자, 카카오엔터테인먼트, 무신사의 이야기

In addition to post-install analytics, mobile marketers should closely monitor pre-install data to optimize install conversion. Find out why here.

Drive engagement and LTV with personalized journeys that’ll keep users coming back for more across any device, powered by deep links

Build high-performing audiences in minutes and activate across all channels. Empower brands with self-service tools for retail media success.

Optimiza la rentabilidad con confianza midiendo tus resultados con una visión unificada del costo de la campaña y los ingresos atribuidos.

Creating great campaigns in your home market is tough but it’s even harder to plan, deliver and scale campaigns abroad. Learn how this is done.

Our content library offers you all the resources you need to know to become a better marketer: guides, reports, data studies, and more.

Las principales marcas confían en AppsFlyer Cloud para crear excelentes productos, experiencias excepcionales y preservar la privacidad del cliente.

Learn more about the term frequency capping and why it's important for mobile marketers. Understand how it works and best practices for implementation.

获取AppsFlyer联合Facebook...

Explore the potential of commerce media. Why and how a combined measurement and DCP solution can help RMNs attract greater ad budgets.

Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics to stop fraudulent networks using machine learning & clustering methodology.

Find out how AppsFlyer scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.

Apartment List knew they had to create a beautiful, synchronized cross-device experience. The solution? AppsFlyer universal deep linking platform.

As India's finance sector competitive landscape is becoming fiercer, we’re witnessing distinct trends among FinTech companies - learn more inside.

Faça a integração rápida com grandes parceiros de tecnologia e mídia em uma única plataforma, por meio do SDK exclusivo da AppsFlyer.

Find out how AppsFlyer integration helped the Easypaisa team to reduce CPI by 15% and increase conversions by 10%.

访问AppsFlyer《数字市场法案》...

Uncover everything you always wanted to know about AI in marketing with our collection of original articles, videos, podcasts, and more

Fintech apps are on fire (& so is the competition). Check our list of alternative ad channels that could help to optimize your fintech app’s campaigns.

Unlock a world of opportunity on PC & console: Reach new audiences, drive growth you can prove, and measure everything in one place.

Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.

Measure everything is the vision behind our $56M Series C funding round. Thank you all for placing your trust in our team here at AppsFlyer.

Connect AppsFlyer's marketing data to Claude, ChatGPT & any LLM. Get instant ROAS, retention & campaign insights. No API setup needed. Join the beta today.

In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.

Uncover all you need to know about mobile measurement and analytics with our collection of original articles, videos, podcasts, and more.

AppsFlyer分享应用追踪透明度框架（ATT）上线后对应用营销市场的影响，如何优化 ATT...

查看AppsFlyer《2024游戏App营销现状报告》，全面洞察2024游戏App最新营销趋势以及混合变现模式，把握游戏广告新机遇。

By having complete ROAS visibility, Mothership marketing agency was able to efficiently make campaign optimization decisions for Playa Games.

Our podcast section features several podcast series that cover marketing from a variety of angles and feature some of the top industry leaders.

Uncover everything you need to know about mobile marketing tips and strategies with our collection of original articles, videos, podcasts, and more.

Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.

Whether your app has millions of users, or a few thousand, we have the right plan for you - start now or try for free, no credit card required.

An advertiser’s remarketing database is perhaps the most prized possession, and unfortunately a target for fraudulent activities.

Discover how Fetch’s Super Bowl ad leveraged a QR code to drive massive app installs and engagement in real-time.

What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.

Get a full view of performance with a SKAN solution that provides accurate, granular measurement while keeping you compliant and your customers' data...

In this blog, we’ll cover everything you need to know about in-game advertising including the benefits, formats, expert strategies, and more.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

Learn all about ad revenue, the benefits, disadvantages, how it works, the rise of programmatic advertising, and how to increase your ad revenue.

Check out upcoming events & webinars and explore past events & webinars on-demand. Stay up-to-date with key insights from top industry leaders.

A AppsFlyer te ajuda a alcançar seus objetivos de marketing mobile, oferecendo as ferramentas necessárias para mensuração completa.

Receba insights confiáveis, imoulsione conversões e reduza seu gasto com anúncios, investindo em campanhas que geram resultado.

查看AppsFlyer《2025移动App留存现状基准报告》，获取Android/iOS关键留存节点、各应用品类趋势与留存优化策略，提升LTV。

Block fake installs, bots, and SDK spoofing with real-time fraud protection. Safeguard ad spend and keep attribution data clean.

查看 AppsFlyer《2025游戏App全景观察报告》，深度挖掘短剧爆发、混合变现、AI...

Tạo phân khúc chính xác và linh hoạt với Audiences của AppsFlyer, tạo ra tương tác hấp dẫn và phù hợp với người dùng.

What are mobile fraud bots, how do they work, and how can you block them? Learn more in our mobile marketing glossary.

AppsFlyer分享全球领先手游厂商DH...

Elimina las barreras de iOS 14+ con una solución completa para los desafíos actuales y futuros que lleva a tu negocio a un nuevo nivel.

iOS 14과 SKAdNetwork의 등장으로 복잡해진 전환 값 측정! 컨버전 스튜디오로 유저의 가치를 효율적으로 측정하는 방법과...

Uncover everything you always wanted to know about Benchmarks & Metrics with our collection of original articles, videos, podcasts, and more

With privacy changes, ad creative and upper funnel data are becoming key to mobile advertising success. Read what app marketers need to know.

Drive conversions up and ad costs down with campaigns that work. Get data-driven insights on campaign performance for improved results.

En AppsFlyer nos esforzamos por crear una sociedad mejor a través de una serie de iniciativas globales diseñadas para tener un impacto duradero.

Web is still the #1 tool for discovery and research, but conversion rates and ROI are higher in apps. How can marketers capitalize on these realities?

Learn how rich data about users viewing environment can enhance your creative and targeting capabilities to drive your app performance at scale.

Data-backed insights to help Gulf marketers win Ramadan 2026. Maximize LTV, retention, and ROI across key app verticals.

As ferramentas de marketing analytics da AppsFlyer simplificam dados complexos e oferecem insights para que você faça melhores escolhas.

How much does your app really worth? Read about the different app pricing strategies & approaches when choosing the right monetization model.

Turn every click into action with deferred deep linking. Guide users seamlessly from campaign to install to exact in-app content, boosting conversions and ROI.

Read up on why the current taxonomy that classifies mobile games in app stores needs an update and some ways to get it right.

Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.

In this blog, we’ll breeze through the basics of a mobile-first strategy, why marketers need to make friends with it, and some super practical tips.

Rocket Studio overcame SKAN limitations, and successfully optimized its campaigns, thanks to using AppsFlyer’s predictive analytics solution.

Watch MAMA Goa and enjoy thought leadership sessions, insightful success narratives from industry leaders, and forward-looking discussions.

Unlock iOS attribution with Google and AppsFlyer. Improve measurement accuracy and drive smarter growth.

Find out how to leverage the power and scale of Facebook, Snap, and Twitter to drive growth of your fintech app in Africa.

What is an app icon, and why is it important? Check the best practices to follow & the design specifications for Apple app store & Google play store.

AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.

Is your ASO strategy working? There are dozens of metrics & KPIs which are essential to track, but which are the most important? Read to find out.

Select the type of device, provide us your device identifier(s), and we will remove usage measurement from apps that use AppsFlyer Services.

Explore our collection of original content on mobile fraud covering industry trends, expert insights, and practical tips

Oren Kaniel explique l'importante de "L'autorité d'attribution" et montre pourquoi tous les fournisseurs ne peuvent pas s'y...

Aumenta las conversiones y reduce los costos de los anuncios. Obtén insights basados en datos sobre su rendimiento para mejores resultados.

Les bonnes plateformes d'attribution mobile sont indispensables et présentent 4 spécificités. Votre plateforme les possèdent-elles ?

Uncover everything you always wanted to know about Retail Media with our collection of original articles, videos, podcasts, and more

Scale mobile measurement with AWS-powered infrastructure. Get 99.9% uptime, real-time insights, and enterprise security.

This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.