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https://brandequity.economictimes.indiatimes.com/news/marketing/decoding-creatives-in-the-age-of-ai-led-martech/124775482 Decoding Creatives in the Age of AI-led MarTech, ETBrandEquity AI-led MarTech: AI is revolutionizing creative campaigns by moving beyond intuition to data-driven audience modeling and systematic testing. Marketers now... age of ai in the decoding creatives led Sponsored https://www.camsoda.com/?id=robuta&ad_id=cs_300x250_b2.gif Free Live Sex Cams, Cam Girls, Adult Chat, and Pornstar Cams | Camsoda Join Camsoda for the hottest live cam girls! Free HD webcam shows, private sessions, and real-time chat with sexy models. 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It emphasizes data-driven decisions through continuous testing and... the science growth marketing experimentation iteration etbrandequity https://brandequity.economictimes.indiatimes.com/news/business-of-brands/us-set-to-bag-10b-fee-for-tiktok-deal/129605780 TikTok American Operations: US Government to Receive $10 Billion from TikTok Sale, ETBrandEquity TikTok American Operations: The US is poised to secure a significant $10 billion fee from the sale of TikTok's American operations to a consortium of US... us government tiktok american operations receive Sponsored https://www.litlatinz.com/enter.php?prg=1&id=robuta&t=best&ad_id=litlatinz_300x250_phoneswap0.gif LitLatinz Date with some spice. 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Brand Equity asks the advertising and marketing industry what other discontinued... much loved remember six brands discontinued https://brandequity.economictimes.indiatimes.com/news/marketing/the-death-of-the-fiat-kaali-peeli-taxi-is-mumbai-missing-a-trick-in-nostalgia-marketing/104828052 Kaali Peeli Taxi Last Day: Is Mumbai missing a trick in nostalgia marketing?, ETBrandEquity Kaali Peeli Taxi Last Day: Fifty golden ‘black cabs’ were produced for the Queen’s Golden Jubilee celebrations in London in 2002. Enhancing a cultural symbol... missing a trick last day kaali peeli taxi https://brandequity.economictimes.indiatimes.com/news/business-of-brands/bath-body-works-targets-college-bookstores-to-woo-young-buyers/123164475 Bath & Body Works targets college bookstores to woo young buyers, ETBrandEquity bath body works targets college https://brandequity.economictimes.indiatimes.com/news/research/advertising/avon-awards-its-digital-mandate-to-chimpz-inc/62032340 Avon awards its digital mandate to Chimp&z Inc, ETBrandEquity avon awards digital mandate chimp https://brandequity.economictimes.indiatimes.com/news/business-of-brands/renault-weighs-separating-electric-car-business-via-ipo/91026431 Nissan: Renault weighs separating electric car business via IPO, ETBrandEquity Thierry Pieton, Renault's finance chief, said any plans were subject to approval from its alliance partner Nissan, but made clear the Japanese carmaker was "in... electric car nissan renault weighs separating https://brandequity.economictimes.indiatimes.com/news/research/hul-was-the-leading-advertiser-on-television-during-2023-tam-report/105303941 HUL was the leading advertiser on television during 2023: TAM report, ETBrandEquity Over 185 categories registered a positive growth in ad volumes. Milk beverages saw highest increase in ad volumes resulting in a 30 growth growth during... on television hul leading advertiser tam https://brandequity.economictimes.indiatimes.com/news/media/netflix-raises-prices-for-subscribers-in-uk-ireland/90145120 Ott: Netflix raises prices for subscribers in UK, Ireland, ETBrandEquity Ott: The company last updated its prices for the UK in December 2020 and for Ireland in March 2021. The price change will start from March 10 for all new... for subscribers ott netflix raises prices https://brandequity.economictimes.indiatimes.com/news/digital/snap-reaches-1-million-premium-subscribers-in-bid-for-new-revenue/93582083 Snapchat: Snap reaches 1 million premium subscribers in bid for new revenue, ETBrandEquity Snapchat: Social media companies including Snap, Twitter Inc and Meta Platforms Inc, which all earn the majority of revenue from selling digital advertising,... snapchat reaches million premium subscribers https://brandequity.economictimes.indiatimes.com/news/marketing/from-fintech-to-the-future-with-marketing-3-0/115547997 Brand Intimacy: From Fintech to the future with marketing 3.0, ETBrandEquity Brand Intimacy: To truly grow and thrive in today’s market, businesses need to create value that resonates with consumers on a deeper level— a sense of purpose... to the future brand intimacy fintech marketing etbrandequity https://brandequity.economictimes.indiatimes.com/news/digital/with-xs-musk-under-fire-biden-joins-rival-threads/105377757 Joe Biden Threads: With X's Musk under fire, Biden joins rival Threads, ETBrandEquity Joe Biden Threads: The White House confirmed it had launched Threads accounts for the president, First Lady Jill Biden, Vice President Kamala Harris, her... joe biden x s under fire threads musk Sponsored https://www.sassyseniors.com/enter.php?prg=1&id=robuta&t=best&ad_id=sass_315x300_splitlsblacklingeriephone.jpg Sassy Seniors - The best passionate personals for 50 plus dating Intimate dating for sexy local seniors. https://brandequity.economictimes.indiatimes.com/news/digital/bytedance-finds-employees-obtained-tiktok-user-data-of-two-journalists/96446973 ByteDance finds employees obtained TikTok user data of two journalists, ETBrandEquity Tiktok: ByteDance employees accessed the data as part of an unsuccessful effort to investigate leaks of company information earlier this year, and were aiming... user data bytedance finds employees obtained https://brandequity.economictimes.indiatimes.com/news/research/advertising/jindal-steel-showcases-the-steel-of-india/108525373 Jindal Steel showcases the steel of India, ETBrandEquity Jindal Steel pays heartfelt homage to the country by celebrating steel and the steely resolve of Indians. The campaign includes Kondurkar Studio, Ayappa K.M.... jindal steel showcases india etbrandequity https://brandequity.economictimes.indiatimes.com/news/research/advertising/sourav-ganguly-steals-the-show-in-netflix-promo/119198411 Sourav Ganguly steals the show in Netflix promo, ETBrandEquity Netflix India has enlisted Sourav Ganguly to promote its new series, 'Khakee: The Bengal Chapter.' Ganguly surprises viewers by portraying a fierce police... steals the show sourav ganguly netflix promo etbrandequity https://brandequity.economictimes.indiatimes.com/news/business-of-brands/amazon-bans-3-more-chinese-brands-amid-crackdown-on-fake-reviews/83801310 Amazon bans 3 more Chinese brands amid crackdown on fake reviews, ETBrandEquity The suspension came after the merchants were found to be offering gift cards to customers willing to write positive reviews about their purchases... fake reviews amazon bans chinese brands https://brandequity.economictimes.indiatimes.com/news/the-people-report/gaurav-verma-appointed-as-cmo-at-pharmeasy/79639395 Gaurav Verma appointed as CMO at Pharmeasy, ETBrandEquity Verma previously served as chief marketing officer at Zomato, exiting the food delivery platform in November 2020... gaurav verma appointed cmo pharmeasy Sponsored https://www.camsoda.ai/?id=robuta&ad_id=ai_300x250_22 Camsoda AI: AI Girlfriend App for Chatting, Photos, and Voice Camsoda AI is the AI girlfriend app for real-time chat, photos, and voice. 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The... ropes in kl rahul brand ambassador police etbrandequity https://brandequity.economictimes.indiatimes.com/news/the-pitch-report/truecaller-assigns-creative-mandate-to-the-womb/94632949 Truecaller assigns creative mandate to The Womb, ETBrandEquity The Womb: The agency will be responsible for driving the brand communication strategy for Truecaller and accelerating the future business for the brand across... to the truecaller assigns creative mandate https://brandequity.economictimes.indiatimes.com/news/marketing/understanding-the-psyche-of-festive-india/105024776 Understanding the psyche of festive India, ETBrandEquity Festivals in India have always been special, with an all-pervasive sense of community-feeling and people uniting to celebrate festivals in all glory. While the... the psyche understanding festive india etbrandequity https://brandequity.economictimes.indiatimes.com/news/media/lights-camera-ownership/134450951 Telugu Actors Embrace Multiplex Ownership: A New Era in Cinema Investment, ETBrandEquity Ajay Devgn: Discover how Telugu film stars like Mahesh Babu and Allu Arjun are revolutionizing the cinema landscape by investing in multiplex ownership in... a new era in cinema telugu actors embrace https://brandequity.economictimes.indiatimes.com/news/business-of-brands/yum-beats-sales-estimates-as-customers-flock-to-kfc-taco-bell-deals/95294975 Yum beats sales estimates as customers flock to KFC, Taco Bell deals, ETBrandEquity taco bell yum beats sales estimates https://brandequity.economictimes.indiatimes.com/news/business-of-brands/inditex-to-reopen-budget-brand-lefties-in-france-as-it-takes-on-shein/122561822 Inditex to reopen budget brand Lefties in France as it takes on Shein, ETBrandEquity Zara's parent company, Inditex, is set to reintroduce its budget brand Lefties to France, aiming to capture younger consumers and compete with low-cost online... takes on inditex reopen budget brand https://brandequity.economictimes.indiatimes.com/news/the-people-report/madhur-pahuja-joins-atlys-as-head-of-customer-success/103402095 Madhur Pahuja joins Atlys as head of customer success, ETBrandEquity Atlys is a technology company specialising in making the visa application process more user-friendly. head of customer success madhur joins etbrandequity https://brandequity.economictimes.indiatimes.com/news/business-of-brands/amazon-and-starbucks-workers-are-on-strike-trump-might-have-something-to-do-with-it/116586344 Amazon and Starbucks workers are on strike. Trump might have something to do with it, ETBrandEquity Starbucks: The strikes that started Thursday and Friday followed other recent standoffs between corporate America and organized labor. Large and established... something to do on strike with it amazon starbucks https://brandequity.economictimes.indiatimes.com/news/marketing/big-picture-thinking-in-content-marketing-turning-ideas-into-impactful-campaigns/120427510 Big-picture thinking in content marketing: Turning ideas into impactful campaigns, ETBrandEquity Content Marketing: Content marketers often prioritize volume over relevance, hindering true impact. To achieve lasting influence, brands must shift from... big picture content marketing thinking turning ideas https://brandequity.economictimes.indiatimes.com/news/business-of-brands/dabur-india-sees-sequential-improvement-in-demand/106566922 Dabur India sees sequential improvement in demand, ETBrandEquity The company, which owns various brands, including Dabur Chyawanprash, Dabur Honey, Dabur Pudin Hara, Dabur Amla, Real and Vatika, expects to register "mid to... in demand dabur india sees sequential https://brandequity.economictimes.indiatimes.com/news/research/advertising/ccpa-issues-notices-to-companies-for-misleading-advertisements/80081000 CCPA issues notices to companies for misleading advertisements, ETBrandEquity Observing that several advertisements are being issued during the COVID-19 pandemic to mislead and misguide the consumers relating to several consumer... ccpa issues notices companies misleading Sponsored https://ctwmsg.com/?siteId=jasmin&cobrandId=&superCategoryName=&categoryName=girl&pageName=listpage&prm[psid]=robuta&prm[pstool]=211_1&prm[psprogram]=revs&prm[campaign_id]=&subAffId= Live Sex Cams and Adult Chat with Webcam Girls | LiveJasmin Chat for free on LiveJasmin and watch HD Live Sex cam shows! 2000+ Models are waiting for You, no registration required. https://brandequity.economictimes.indiatimes.com/news/media/nintendo-switch-2-will-release-in-june-and-emphasise-streaming/119928458 Nintendo Switch 2 will release in June and emphasise streaming, ETBrandEquity Nintendo Switch 2: Nintendo has unveiled new details about its upcoming Switch 2 console, set for release on June 5 for $450. In its hourlong video... nintendo switch release june emphasise streaming https://brandequity.economictimes.indiatimes.com/news/digital/facebook-pays-fines-to-russia-over-banned-content/88373298 Russia Fines Facebook: Facebook pays fines to Russia over banned content, ETBrandEquity Russia Fines Facebook: Facebook parent Meta, along with Alphabet's Google, faces a court case next week for suspected repeated violations of Russian... banned content russia fines facebook pays https://brandequity.economictimes.indiatimes.com/news/marketing/coronavirus-impact-ed-tech-brands-put-their-best-foot-forward/74923391 Coronavirus impact: Ed-tech brands put their best foot forward, ETBrandEquity Several ed-tech platforms are coming forward for the students who are missing schools and colleges due to the coronavirus outbreak. 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But his actions speak volumes. bret taylor twitter chairman keeps calm https://brandequity.economictimes.indiatimes.com/news/business-of-brands/alibaba-matches-third-quarter-estimates-with-strong-year-end-sales/118444626 Alibaba matches third-quarter estimates with strong year-end sales, ETBrandEquity Alibaba: The company's revenue was 280.15 billion yuan ($38.58 billion) for the three months ended December 31, compared with 279.34 billion yuan expected by... third quarter year end alibaba matches estimates https://brandequity.economictimes.indiatimes.com/news/research/number-of-brands-advertising-on-gec-genre-dropped-by-122-in-q2-2021-tam-adex/89098806 Number of brands advertising on GEC genre dropped by 122% in Q2 2021: TAM AdEx, ETBrandEquity GEC Advertising: HUL, Reckitt Benckiser and Brooke Bond Lipton India remained the top three leading advertisers in this genre during both Y 2020-21… number of dropped by brands advertising gec https://brandequity.economictimes.indiatimes.com/news/the-people-report/elon-musk-is-now-three-times-richer-than-warren-buffett/87484487 Elon Musk Net Worth: Elon Musk is now three times richer than Warren Buffett, ETBrandEquity Elon Musk Net Worth: Elon Musk’s net worth rose by $24 billion to $335.1 billion Monday as the electric automaker’s shares jumped 8.5% in New York... elon musk net worth three times warren buffett richer https://brandequity.economictimes.indiatimes.com/news/marketing/ipl-2020-bcci-appoint-vps-healthcare-as-medical-partner/78030835 IPL 2020: BCCI appoint VPS Healthcare as medical partner, ETBrandEquity The Board of Control for Cricket in India (BCCI) has appointed UAE-based VPS Healthcare as the medical partner for the upcoming edition of the Indian Premier... vps healthcare medical partner ipl bcci appoint https://brandequity.economictimes.indiatimes.com/news/digital/cx-summit-2025-ikeas-diy-model-for-empathy/125612056 CX+ Summit 2025: Ikea’s DIY model for empathy, ETBrandEquity Aleksandra Shestakova Ikea: At the ETBrandEquity CX+ Summit 2025, Ikea India's Aleksandra Shestakova highlighted empathy as the core of future customer... summit diy model empathy etbrandequity https://brandequity.economictimes.indiatimes.com/tag/etbrandequity+brand+world+summit Etbrandequity brand world summit - Latest etbrandequity brand world summit , Information & Updates... world summit etbrandequity latest information updates https://brandequity.economictimes.indiatimes.com/news/research/advertising/tanishq-onboards-pv-sindhu-to-court-indias-modern-traditionalists/129901771 Tanishq Jewelry: Tanishq Partners with PV Sindhu to Empower Modern Telugu Women, ETBrandEquity Tanishq Jewelry: Tanishq, part of Titan Company, teams up with Olympic champion PV Sindhu for a campaign targeting the contemporary Telugu woman, focusing on... pv sindhu tanishq jewelry partners empower https://brandequity.economictimes.indiatimes.com/news/marketing/kartik-aaryan-and-rashmika-mandanna-become-the-new-face-of-wow-skin-science/94142453 Kartik Aaryan and Rashmika Mandanna become the new face of Wow Skin Science, ETBrandEquity Wow Skin Science: In the past two years, the brand has brought on board eminent celebrities to be part of the brand family and promote multiple product ranges,... kartik aaryan rashmika mandanna the new become face Sponsored https://www.sexygamerz.com/enter.php?prg=1&id=robuta&t=best&ad_id=sexygamerz_315x300_default2.jpg Sexy Gamerz - World's Best Gamer Dating Tired of playing alone? 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The biggest challenge of behavioural science is that... thinking of consumers value relative terms https://brandequity.economictimes.indiatimes.com/news/digital/facebooks-payment-system-will-extend-to-online-retailers-in-august/84524284 Facebook's payment system will extend to online retailers in August, ETBrandEquity Facebook Pay is opening itself up for use in transactions with participating retailers... payment system online retailers facebook extend august https://brandequity.economictimes.indiatimes.com/news/business-of-brands/computer-parts-maker-logitech-lifts-outlook/111977067 Unilever: Computer parts maker Logitech lifts outlook, ETBrandEquity Unilever: Computer mouse maker Logitech International raised its full-year sales and profit outlook on Tuesday, saying it expected full year sales growth of up... computer parts unilever maker logitech lifts https://brandequity.economictimes.indiatimes.com/blog/bhutans-new-ad-campaign-making-the-divine-look-even-more-gorgeous/95893461?redirect=1 Bhutan's new ad campaign: Making the divine look even more gorgeous, ETBrandEquity Nation Brand: The campaign’s main theme is to create a whole new identity for Bhutan – “to inspire a new vision of the future” and portray Bhutan’s rich... new ad the divine even more bhutan campaign https://brandequity.economictimes.indiatimes.com/news/digital/a-mystery-ai-model-has-developers-buzzing-is-this-deepseeks-latest-blockbuster/129647016 A mystery AI model has developers buzzing: Is this DeepSeek's latest blockbuster?, ETBrandEquity A powerful AI model, Hunter Alpha, has appeared anonymously online. Developers suspect it is a secret test by Chinese startup DeepSeek for their upcoming V4... ai model is this mystery developers buzzing https://brandequity.economictimes.indiatimes.com/news/the-pitch-report/admatazz-wins-digital-advertising-mandate-for-bgauss/76749108 Account Win: Admatazz wins digital advertising mandate for Bgauss, ETBrandEquity Account Win: Admatazz will be responsible for creative, search and performance marketing campaigns including paid media and influencer marketing strategies... digital advertising account win mandate etbrandequity https://brandequity.economictimes.indiatimes.com/news/marketing/why-brands-should-avoid-the-safe-middle/123659139 Marketing Trends: Why brands should avoid the “safe” middle, ETBrandEquity Most businesses still operate like it’s 2010: Through broad targeting, generalist product lines, unclear trade-offs. But that era is over. Today’s most... should avoid marketing trends brands middle https://brandequity.economictimes.indiatimes.com/news/media/culture-machine-advocates-for-educatethegirlchild-with-dhusra-winds-of-change/56894460 Culture Machine advocates for #EducateTheGirlChild with 'Dhusra: Winds of Change', ETBrandEquity Blush, in association with Nestle and Nanhi Kali, presents the story of the daughters of the tribal village Dhusra and their vow to challenge illiteracy winds of change culture machine advocates etbrandequity https://brandequity.economictimes.indiatimes.com/news/digital/embattled-facebook-changes-parent-company-name-to-meta/87352915 Kuch Meta Ho Jaaye: Facebook changes name, ETBrandEquity Meta: The social media giant has been battling one of its most serious crises ever since Frances Haugen leaked reams of internal studies showing executives... kuch meta facebook changes name https://devnagri.com/devnagri-at-india-communication-summit-2019-etbrandequity/ Devnagri At India Communication Summit 2019 - ETbrandEquity ETbrandequity has organised an event named as India Communication Summit 2019 with the soul aim of staging the power of communication and networking with it... devnagri india communication summit etbrandequity https://brandequity.economictimes.indiatimes.com/news/media/french-ligue-1-clubs-vote-to-break-tv-deal-with-dazn/120368951 French Ligue 1 TV Deal: French Ligue 1 clubs vote to break TV deal with DAZN, ETBrandEquity French Ligue 1 TV Deal: French Ligue 1 clubs have voted to end their television deal with DAZN, creating uncertainty after DAZN rejected the league's proposal.... break with french ligue deal clubs https://brandequity.economictimes.indiatimes.com/news/digital/x-lifts-ban-on-taylor-swift-searches-after-spread-of-fake-explicit-images/107247165 X lifts ban on Taylor Swift searches after spread of fake explicit images, ETBrandEquity Searches for Taylor Swift's name on Sunday afternoon on the social media platform formerly known as Twitter yielded the error message, "Something went wrong.... ban on taylor swift lifts searches spread https://brandequity.economictimes.indiatimes.com/news/marketing/european-luxury-labels-distaste-for-discounts-frustrates-farfetch-ambitions/105963661 European luxury labels' distaste for discounts frustrates Farfetch ambitions, ETBrandEquity Farfetch's woes reflect more than the economic headwinds dampening aspirational shoppers' demand for new fashions. Its longer-term challenge is a drive among... european luxury labels distaste discounts https://brandequity.economictimes.indiatimes.com/news/marketing/the-year-end-delight-of-slow-service-saturday-solologues/96631535 The year-end delight of slow service: Saturday Solologues, ETBrandEquity Food Delivery: As 2022 comes to a screeching halt, will customer experience in 2023 be a gentle slow breeze teasing your hair? the year end delight slow service https://brandequity.economictimes.indiatimes.com/news/business-of-brands/from-maggi-to-thums-up-indias-food-debate-turns-to-what-global-brands-sell-here/134051841 India's Health Labels Debate: Global Brands and Local Ingredients, ETBrandEquity Indian Packaged Food Market: The article explores India's new health warning labels on packaged foods, sparking discussions on how global brands provide... s health global brands local ingredients india labels https://brandequity.economictimes.indiatimes.com/news/marketing/in-martech-tech-is-posing-a-grave-risk-of-killing-the-mar-karthi-marshan/96071708 In martech, Tech is posing a grave risk of killing the Mar: Karthi Marshan, ETBrandEquity In a no holds barred discussion, Karthi Marshan, president and CMO, Kotak Mahindra Bank points towards the dangers lying ahead for marketing. a grave martech posing risk killing https://brandequity.economictimes.indiatimes.com/news/the-people-report/amit-tiwari-moves-on-from-havells-india/86450532 Amit Tiwari moves on from Havells India, ETBrandEquity Before Havells, Tiwari spent almost 9 years at Philips India where he was director marketing brand, communication and digital... amit tiwari moves on havells india etbrandequity https://brandequity.economictimes.indiatimes.com/news/the-people-report/essence-appoints-t-gangadhar-as-ceo-for-apac/78010170 Essence appoints T Gangadhar as CEO for APAC, ETBrandEquity Based out of Mumbai, Gangadhar will work closely with Essence’s global and APAC leadership teams, and will continue to report to Kyoko Matsushita... essence appoints gangadhar ceo apac https://brandequity.economictimes.indiatimes.com/news/research/advertising/colgate-says-the-daily-grind-need-not-affect-teeth/114086007 Colgate Strong Teeth: Colgate says the daily grind need not affect teeth, ETBrandEquity The campaign for Colgate Strong Teeth spotlights the rampant increase in snacking frequency across India which results in teeth weakening, impacting overall... the daily grind need not colgate strong teeth https://brandequity.economictimes.indiatimes.com/news/research/advertising/this-raksha-bandhan-tanishq-presents-brothers-written-by-sisters/123126464 This Raksha Bandhan, Tanishq presents ‘brothers written by sisters’, ETBrandEquity Tanishq, the jewellery retail brand from Tata, launches its Raksha Bandhan campaign. The campaign is titled ‘Brothers Written by Sisters’. It pays tribute to... raksha bandhan written by tanishq presents etbrandequity https://brandequity.economictimes.indiatimes.com/news/marketing/chocolatex-ropes-in-sunny-leone-as-brand-ambassador/114974064 ChocolateX ropes in Sunny Leone as brand ambassador, ETBrandEquity Sunny Leone: The partnership will leverage Leone’s influence through unapologetic social media campaigns, bold visuals, and compelling storytelling aimed at... ropes in sunny leone brand ambassador etbrandequity https://brandequity.economictimes.indiatimes.com/news/marketing/the-art-of-festive-marketing-driving-engagement-through-culture-and-emotion/114233151 The art of festive marketing: Driving engagement through culture and emotion, ETBrandEquity Festive Marketing: When we talk about festivals in India, we’re talking about more than just one day of celebration. The nation’s cultural diversity presents a... the art of festive marketing driving engagement https://brandequity.economictimes.indiatimes.com/news/marketing/fintech-apps-and-mobile-oem-advertising-a-match-made-in-heaven/109703894 Fintech apps and mobile OEM advertising: A match made in heaven, ETBrandEquity Mobile OEM Advertising: Their partnerships with leading mobile OEMs globally which cover 63 per cent of the global Android market helps Fintech brands to... made in heaven fintech apps mobile oem https://brandequity.economictimes.indiatimes.com/news/digital/google-asks-court-to-throw-out-us-advertising-case/109643913 Google asks court to throw out US advertising case, ETBrandEquity Google: The Justice Department, which filed the advertising lawsuit in January 2023, accused the company of abusing its dominance of the digital advertising... throw out google asks court advertising https://brandequity.economictimes.indiatimes.com/news/the-people-report/meta-elevates-arun-srinivas-as-director-and-head-of-ads-business/94695064 Meta elevates Arun Srinivas as director and head of ads business, ETBrandEquity Arun Srinivas: Additionally, Sandeep Bhushan, director of Meta Group has moved on head of meta elevates arun srinivas https://brandequity.economictimes.indiatimes.com/news/business-of-brands/why-brand-purpose-is-a-necessity-in-the-edtech-world/95752980 Why brand purpose is a necessity in the edtech world, ETBrandEquity Has the time come for edtech companies to focus more on their brand purpose? is a in the brand purpose necessity https://brandequity.economictimes.indiatimes.com/news/the-people-report/gm-chief-marketing-officer-to-step-down/98681637 Gm: General Motors' CMO to step down, ETBrandEquity The Detroit automaker is one of the largest U.S. advertisers spending USD 3.3 billion in 2021 on advertising and promotions, according to its annual report.... general motors step down cmo etbrandequity https://brandequity.economictimes.indiatimes.com/news/digital/netflix-back-up-after-brief-streaming-outage/93188850 Netflix Outage: Netflix back up after brief streaming outage, ETBrandEquity Netflix Outage: At its peak, there were more than 1,300 incidents of people reporting issues with Netflix, according to outage-tracking website Downdetector,... back up netflix outage brief streaming https://brandequity.economictimes.indiatimes.com/news/research/indian-svod-audience-consumes-content-in-more-than-3-languages-ormax-report/91807552 Indian SVOD audience consumes content in more than 3 languages: Ormax report, ETBrandEquity Dubbing has also fuelled the growth of English and other foreign language content, including Korean. more than indian svod audience consumes https://brandequity.economictimes.indiatimes.com/news/digital/an-ai-led-scrollworthy-mahabharata-for-indian-gen-z/123226726 Historyverse: An AI-led 'scrollworthy' 'Mahabharata' for Indian Gen Z, ETBrandEquity Vijay Subramaniam’s “Historyverse” uses AI to adapt the Mahabharata into India’s first AI-led micro-drama, with 600+ short episodes for social media. an ai gen z led mahabharata indian https://brandequity.economictimes.indiatimes.com/news/business-of-brands/voltas-eyes-double-digit-growth-in-ac-segment/51412230 Voltas eyes double digit growth in AC segment, ETBrandEquity The company is expecting high demand from consumers this summer voltas eyes double digit growth https://brandequity.economictimes.indiatimes.com/news/research/50-ceos-believe-marketing-doesnt-drive-behaviour-change/111440245 The Womb: 50% CEOs believe marketing doesn’t drive behaviour change, ETBrandEquity It’s business not as usual in India. The number of new categories and young brands that have emerged in India in the last 10 years, have surpassed those in... the womb behaviour change ceos believe marketing https://brandequity.economictimes.indiatimes.com/news/research/advertising/bitbns-launches-doyourbit-campaign-to-raise-awareness-among-indians-for-crypto/87357863 Bitbns launches #DoYourBit campaign to raise awareness among Indians for crypto, ETBrandEquity Bitbns: On-boards Alok Nath, Sreesanth, Archana Puran Singh for its latest campaign... raise awareness launches campaign among indians https://brandequity.economictimes.indiatimes.com/news/marketing/the-phone-a-friend-brand/129967078 The Friend-in-Need Factor: How Brands Can Build Lasting Connections, ETBrandEquity Explore how brands can enhance their 'Friend-in-Need' (FIN) attribute and build stronger customer relationships by being available when others are not,... friend in need lasting connections factor brands build https://brandequity.economictimes.indiatimes.com/news/business-of-brands/wal-mart-looks-at-online-presence-while-amazon-considers-offline-stores/58254712 Wal-Mart looks at online presence while Amazon considers offline stores, ETBrandEquity Amazon.com is going to have a significant brick-and-mortar presence but the only remaining question is when and how wal mart looks at online presence offline stores amazon https://brandequity.economictimes.indiatimes.com/news/digital/marketing-world-moves-on-from-universal-analytics-to-google-analytics-4/101385529 Marketing world moves on from Universal Analytics to Google Analytics 4, ETBrandEquity Universal Analytics: As Google plans to phase out UA with GA4, we look at how both the tools are similar, yet an upgrade for users and marketers. world moves on universal analytics to google marketing etbrandequity https://brandequity.economictimes.indiatimes.com/news/marketing/communication-that-awakens-you/82207651 Communication that awakens you, ETBrandEquity When it comes to the financial services industry, the role of content marketing has shifted from the old paradigm... communication awakens etbrandequity https://brandequity.economictimes.indiatimes.com/news/business-of-brands/teslas-european-sales-slump-for-fifth-month/122084006 Tesla's European sales slump for fifth month, ETBrandEquity Tesla’s new car sales in Europe fell 27.9% in May despite a 27.2% rise in overall fully-electric vehicle sales. Chinese EV makers, notably BYD, gained market... tesla s fifth month european sales slump https://brandequity.economictimes.indiatimes.com/news/business-of-brands/heineken-sees-beer-sales-dip-but-keeps-profit-outlook/122965873 Heineken Brands: Heineken sees beer sales dip but keeps profit outlook, ETBrandEquity Heineken Brands: Dutch brewer Heineken sold less beer in the first half of the year, it announced Monday, as a slump in sales in Europe and the US failed to... heineken brands sees beer sales dip https://brandequity.economictimes.indiatimes.com/news/marketing/triptii-dimri-becomes-the-face-of-one-goa/109889255 Triptii Dimri becomes the face of One GOA, ETBrandEquity Highlighting the project’s commitment to embodying class, integrity and a beautiful vision blending form, aesthetics, and function, Triptii Dimri, Bollywood... triptii dimri the face becomes one goa https://brandequity.economictimes.indiatimes.com/news/research/advertising/pammi-aunty-slams-plastic-rumours-surrounding-kurkure/59385489 Pammi Aunty slams 'plastic' rumours surrounding Kurkure, ETBrandEquity In her witty-wicked best, she tells her friend Sarla, to rubbish stories around her alleged lip job and myths around plastic found in Kurkure pammi aunty slams plastic rumours https://brandequity.economictimes.indiatimes.com/news/media/disney-said-to-sell-30-stake-in-tata-play-to-tata-group-valuing-co-at-1-billion/110358866 Disney said to sell 30% stake in Tata Play to Tata Group, valuing co at $1 billion, ETBrandEquity The deal came as the India’s media landscape is going through a major shakeup. Disney signed a binding agreement in late February to combine its India Unit... said to stake in tata play disney sell https://brandequity.economictimes.indiatimes.com/news/research/advertising/cannes-lions-2021-the-8-bit-journo-gets-dentsu-webchutney-two-silvers-on-day-3/83780701 Cannes Lions 2021: ‘The 8-bit Journo’ gets Dentsu Webchutney two silvers on day 3, ETBrandEquity The agency won in Digital Craft and Entertainment categories... cannes lions bit gets dentsu two https://brandequity.economictimes.indiatimes.com/news/business-of-brands/life-is-beautiful/65865037 Life is beautiful, ETBrandEquity LIC is one of the seven new entries in the Top 15 of BrandZ Top 75 Most Valuable Indian Brands 2018 life is beautiful etbrandequity https://brandequity.economictimes.indiatimes.com/news/the-people-report/vishwanath-nair-joins-upgrad-abroad-as-vp-revenue/105982755 Vishwanath Nair joins upGrad Abroad as VP - revenue, ETBrandEquity Vishwanath Nair: Nair will be based out of the Noida Club 125 office leading teams in the region, Bangalore and Hyderabad, the company added. vishwanath nair joins abroad revenue https://brandequity.economictimes.indiatimes.com/news/digital/russian-court-fines-amazons-twitch-57000-over-ukraine-content/97516879 Russian court fines Amazon's Twitch $57,000 over Ukraine content, ETBrandEquity Amazon: Moscow has long objected to foreign tech platforms' distribution of content that falls foul of its restrictions, with Russian courts regularly imposing... russian court fines amazon twitch ukraine https://brandequity.economictimes.indiatimes.com/news/digital/krafton-to-launch-battlegrounds-mobile-india-to-regain-pubg-mobile-glory/82429055 Krafton to launch Battlegrounds Mobile India to regain PUBG Mobile glory, ETBrandEquity In September last year, the government blocked 118 mobile applications, including PUBG, terming them prejudicial to the sovereignty, integrity and defence of... battlegrounds mobile india krafton launch regain pubg https://brandequity.economictimes.indiatimes.com/news/digital/instagrams-outage-sparks-a-meme-fest-on-twitter/94400824 Instagram Down: Instagram's outage sparks a meme fest on Twitter, ETBrandEquity Instagram Down: Downdetector reported a high spike of cases around 10 pm IST. on twitter instagram outage sparks meme https://brandequity.economictimes.indiatimes.com/news/digital/beyond-the-breach-navigating-the-landscape-of-ai-and-personal-data-security/106967913 Beyond the breach: Navigating the landscape of AI and personal data security, ETBrandEquity Ai In Marketing: The seamless integration of new technology such as AI into marketing strategies will push businesses to easily analyze vast amounts of data... the breach personal data beyond navigating landscape https://brandequity.economictimes.indiatimes.com/news/business-of-brands/india-to-become-one-of-top-five-markets-for-maybach-brand-mercedes/113119560 India to become one of top five markets for Maybach brand: Mercedes, ETBrandEquity Mercedes-Benz India has launched the electric version of its first-ever all-electric Mercedes-Maybach, the EQS 680 SUV, starting at INR 2.25 crore. The company... to become top five india one markets https://brandequity.economictimes.indiatimes.com/news/the-people-report/himanshu-shekhar-joins-vega-as-head-of-digital-d2c-and-growth/134405325 Himanshu Shekhar joins Vega as head of digital, D2C and growth, ETBrandEquity Himanshu Shekhar: Shekhar was previously head of digital marketing at Livguard (SAR Group), where he led the digital and commerce agenda across its four-brand... head of himanshu shekhar joins vega