https://developers.google.com/display-video/ortb-spec
DV360 OpenRTB Specification | Google for Developers
DV360 OpenRTB Specification Guide
google for developersopenrtbspecification
https://oaaa.org/resources/updated-openrtb-standards-are-simplifying-programmatic-digital-out-of-home/
Updated OpenRTB Standards Are Simplifying Programmatic Digital Out Of Home - OAAA
out of homeupdatedopenrtbstandardssimplifying
https://orm-tech.com/news/20260428-iab-tech-lab-updates-openrtb-for-live-content-definition/
IAB Tech Lab Updates OpenRTB for Live Content Definition | ORM News
IAB Tech Lab releases updates to OpenRTB to clarify live content signals and pricing in programmatic advertising, with public comments open through late May.
iab tech lablive contentupdatesopenrtbdefinition
https://www.tvtechnology.com/standards/iab-tech-lab-announces-new-openrtb-attributes
IAB Tech Lab Announces New OpenRTB Attributes | TV Tech
Apr 28, 2026 - The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming
iab tech labannouncesnewopenrtbattributes