outbrain glossary - Robuta Search

https://www.outbrain.com/glossary/middle-of-funnel-marketing-mofu/ Middle-of-funnel marketing (MOFU) - Outbrain - Glossary Apr 20, 2023 - Middle-funnel marketing, sometimes called ‘consideration marketing’, is the stage in the customer journey where potential customers are considering a purchase... funnel marketing outbrain glossary middle mofu https://www.outbrain.com/glossary/content-recommendations/ Content recommendations - Outbrain - Glossary Feb 2, 2023 - Content recommendations (or native recommendations) are content pieces that are suggested or recommended to web users on the web page they are visiting.... content recommendations outbrain glossary https://www.outbrain.com/glossary/banner-blindness/ Banner blindness - Outbrain - Glossary Feb 23, 2023 - Banner blindness is a phenomenon in which internet users stop noticing or paying attention to online ads. First coined in 1998, banner blindness has become a... banner blindness outbrain glossary https://www.outbrain.com/glossary/multi-touch-attribution/ Multi-touch attribution - Outbrain - Glossary Sep 11, 2023 - Multi-touch attribution is a sophisticated approach to measuring the value of different digital touchpoints that contribute to a customer’s decision-making... multi touch attribution outbrain glossary https://www.outbrain.com/glossary/brand-salience/ Brand salience - Outbrain - Glossary Feb 2, 2023 - Brand salience is a measure used to describe how much a customer thinks about a brand at a particularly important moment: the purchase decision. Another way to... outbrain glossary brand salience https://www.outbrain.com/glossary/cpl-cost-per-lead/ CPL (Cost per lead) - Outbrain - Glossary Feb 23, 2023 - CPL (Cost per Lead) is a marketing metric denoting the amount spent to obtain a lead in a digital marketing campaign or channel. This enables advertisers to... cpl cost per outbrain glossary lead https://www.outbrain.com/glossary/carousel-ads/ Carousel ads - Outbrain - Glossary Jan 30, 2023 - A carousel ad is a type of online ad that allows you to showcase multiple images, GIFs, headlines, and descriptions in a single ad unit that functions like a... carousel ads outbrain glossary https://www.outbrain.com/glossary/dsp-demand-side-platform%ef%bf%bc/ DSP (Demand Side Platform) - Outbrain - Glossary Mar 16, 2023 - A Demand Side Platform, also known as a DSP, is an online network of ad inventory supply, where advertisers can buy ad placements made available by online... dsp demand side outbrain glossary platform https://www.outbrain.com/glossary/mobile-advertising/ Mobile advertising - Outbrain - Glossary Feb 2, 2023 - Mobile advertising is paid advertising that occurs on mobile phones or devices that have a wireless internet connection. Mobile ads can be display ads... advertising outbrain glossary mobile https://www.outbrain.com/glossary/brand-equity/ Brand equity - Outbrain - Glossary Feb 2, 2023 - Brand equity is a marketing term that denotes the perceived, inherent value of a brand. It is not the brand’s monetary value, but rather its social value among... brand equity outbrain glossary https://www.outbrain.com/glossary/social-media-advertising/ Social media advertising - Outbrain - Glossary Feb 2, 2023 - Any type of promotion on social networks is considered social media advertising. Platforms such as Facebook, Linkedin, Google +, Twitter, Tumblr, Instagram,... social media advertising outbrain glossary https://www.outbrain.com/glossary/brand-ambassador/ Brand ambassador - Outbrain - Glossary Feb 2, 2023 - A brand ambassador is an individual who promotes and represents a brand with the aim of building awareness of the brand among their own target audiences and... brand ambassador outbrain glossary https://www.outbrain.com/glossary/brand-recognition/ Brand recognition - Outbrain - Glossary Feb 2, 2023 - Brand recognition denotes the ability of consumers to recognize a brand based on one or more of its identifying characteristics, such as a product or service,... brand recognition outbrain glossary https://www.outbrain.com/glossary/online-advertising/ Online advertising - Outbrain - Glossary Feb 2, 2023 - Any type of advertising that occurs on the internet is considered online advertising. Online advertising comes in many forms, including display advertising,... advertising outbrain glossary online https://www.outbrain.com/glossary/bottom-of-funnel-marketing-bofu/ Bottom-of-funnel marketing (BOFU) - Outbrain - Glossary Apr 20, 2023 - Bottom-funnel marketing refers to the stage in the customer journey where potential customers are close to making a purchase decision. At this stage, they have... funnel marketing outbrain glossary bottom bofu https://www.outbrain.com/glossary/brand-tone/ Brand tone - Outbrain - Glossary Feb 2, 2023 - Brand tone describes the overall way a brand communicates with its audiences and the ‘sense’ it creates among consumers. Take music as a metaphor – different... brand tone outbrain glossary https://www.outbrain.com/glossary/brand-voice/ Brand voice - Outbrain - Glossary Feb 2, 2023 - Brand voice refers specifically to the way a brand ‘speaks’ or ‘sounds’ in all the ways it communicates with the wider world. This includes all written... brand voice outbrain glossary https://www.outbrain.com/glossary/ad-targeting/ Ad targeting - Outbrain - Glossary Jan 30, 2023 - Ad targeting is a powerful tool used in digital marketing to tailor ad campaigns to specific audiences. It enables both marketers and publishers to deliver... ad targeting outbrain glossary https://www.outbrain.com/glossary/ad-network/ Ad network - Outbrain - Glossary Jan 30, 2023 - Ad networks are platforms where digital advertisers and digital publishers trade in online ad space. Ad networks are designed to match supply of ad space... ad network outbrain glossary https://www.outbrain.com/glossary/cpa-cost-per-acquisition/ CPA (Cost per acquisition) - Outbrain - Glossary Feb 23, 2023 - CPA is a marketing metric that denotes how much it costs to acquire a new customer or conversion. The data is used frequently by businesses to drive user... cpa cost per outbrain glossary acquisition https://www.outbrain.com/glossary/brand-positioning/ Brand positioning - Outbrain - Glossary Feb 2, 2023 - Brand positioning relates to the place a brand occupies in the minds of consumers, especially in relation to other brands. In this way, it is somewhat similar... brand positioning outbrain glossary https://www.outbrain.com/glossary/ctr-clickthrough-rate%ef%bf%bc/ CTR (Click-through rate) - Outbrain - Glossary Apr 10, 2023 - Click-through rate (CTR) is a marketing metric that denotes how many times a digital ad was clicked by the viewing audience, in relation to the number of... outbrain glossary ctr rate https://www.outbrain.com/glossary/conversion-tracking/ Conversion tracking - Outbrain - Glossary Jan 30, 2023 - Conversion tracking is an important part of online marketing and an essential tool for understanding customer behavior. It involves taking action to see what... conversion tracking outbrain glossary https://www.outbrain.com/glossary/ppc/ PPC - Outbrain - Glossary Feb 2, 2023 - PPC, which stands for Pay Per Click, is an internet advertising model used to drive traffic to a website or landing page. PPC Ads There are a few types of Pay... outbrain glossary ppc https://www.outbrain.com/glossary/return-on-ad-spend-roas/ Return on ad spend (ROAS) - Outbrain - Glossary Apr 10, 2023 - Return on Ad Spend (ROAS) is a valuable metric for advertisers, as it provides insight into the profitability of a campaign and helps to inform decisions... ad spend roas outbrain glossary return https://www.outbrain.com/glossary/banner-ads/ Banner ads - Outbrain - Glossary Feb 23, 2023 - Banner ads are a type of digital ad that typically appear at the top, bottom, or sides of a web page, and are typically rectangular in shape. Banner ads often... banner ads outbrain glossary https://www.outbrain.com/glossary/brand-awareness/ Brand awareness - Outbrain - Glossary Feb 13, 2023 - Brand awareness relates to how aware people are about a brand, from its logo, ads, slogan or simply its market presence. Global icons like Nike have very high... brand awareness outbrain glossary https://www.outbrain.com/glossary/conversion-rate-cvr/ Conversion rate (CVR) - Outbrain - Glossary Feb 6, 2023 - Conversion rate, or CVR, is a common metric used in digital marketing to denote the percentage of website visitors who ‘convert’ by taking a desired action,... conversion rate outbrain glossary cvr https://www.outbrain.com/glossary/cpm-cost-per-mille/ CPM (Cost per Mille) - Outbrain - Glossary Jan 31, 2024 - Cost per mille (CPM) is a metric used in digital advertising to indicate the cost of 1000 impressions of an ad on the web. CPM provides insight into the cost... cost per mille outbrain glossary cpm https://www.outbrain.com/glossary/user-acquisition/ User acquisition - Outbrain - Glossary Jan 30, 2023 - User acquisition is a term that describes the strategy and processes businesses apply to get new people to buy their product, use their app, or register for... user acquisition outbrain glossary https://www.outbrain.com/glossary/header-bidding/ Header bidding - Outbrain - Glossary Jan 30, 2023 - Header bidding is a programmatic ad buying method that enables publishers to present their ad space inventory on multiple SSPs (Supply Side Platform), or ad... header bidding outbrain glossary https://www.outbrain.com/glossary/quality-score-qs/ Quality Score (QS) - Outbrain - Glossary Apr 10, 2023 - In the world of automated bidding strategies, knowing how to optimize your Quality Score (QS) is the key to winning ad auctions with lower bids. Google... quality score outbrain glossary qs https://www.outbrain.com/glossary/brand-loyalty/ Brand loyalty - Outbrain - Glossary Feb 2, 2023 - Brand loyalty relates to the positive sentiment that consumers have towards a brand, which leads them to continually purchase the product or service. When... brand loyalty outbrain glossary https://www.outbrain.com/glossary/search-advertising/ Search advertising - Outbrain - Glossary Feb 2, 2023 - Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs). Search advertising... advertising outbrain glossary search https://www.outbrain.com/glossary/top-of-funnel-marketing-tofu/ Top-of-funnel marketing (TOFU) - Outbrain - Glossary Apr 20, 2023 - Top-funnel marketing, also known as awareness marketing or brand building, refers to the stage in the customer journey where potential customers are introduced... funnel marketing outbrain glossary top tofu https://www.outbrain.com/glossary/churn/ Churn - Outbrain - Glossary Feb 23, 2023 - Churn, or customer churn, is also known as “customer attrition”. This is when customers stop doing business with a certain company, and it may be due to a... outbrain glossary churn https://www.outbrain.com/glossary/display-advertising/ Display advertising - Outbrain - Glossary Feb 2, 2023 - Display ads, which are also sometimes known as banner ads, are a form of paid advertising in which the advertiser pays the website publisher for every ad... advertising outbrain glossary display https://www.outbrain.com/glossary/brand-exposure/ Brand exposure - Outbrain - Glossary Feb 2, 2023 - Brand exposure is the actions taken to ensure a brand is seen, noticed, and recognized by consumers and audiences. The more exposure a brand has, the more it... brand exposure outbrain glossary https://www.outbrain.com/glossary/brand-value-proposition/ Brand value proposition - Outbrain - Glossary Feb 2, 2023 - Brand value proposition is a statement that describes the value that customers can expect from a brand. Unlike a brand mission statement, a brand value... brand value outbrain glossary proposition https://www.outbrain.com/glossary/ Outbrain's Digital Advertising & Marketing Glossary Mar 13, 2023 - All the marketing terms and definitions to keep you in the know. Explore the complete marketing glossary covering every topic under the digital sun. digital advertising marketing outbrain glossary