Sponsor of the Day:
Jerkmate
https://www.marketingdive.com/news/crocs-puts-self-expression-over-algorithmic-sameness-with-new-platform/810756/
Crocs puts self-expression over algorithmic sameness with new platform | Marketing Dive
Agency Flower Shop handled creative on “Wonderfully Unordinary,” a platform that centers on self-expression and real-world experiences.
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https://www.marketingdive.com/news/heineken-weds-friendship-with-fandom-for-global-platform/810953/
Heineken weds friendship with fandom for global platform | Marketing Dive
“Fans Have More Friends” asserts the importance of sociability and unites the brewer’s sponsorships across soccer, Formula 1 and music festivals.
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https://www.marketingdive.com/news/fever-tree-mixers-celebrate-mixology-with-first-us-creative-platform/816925/
Fever-Tree mixers celebrate mixology with first US creative platform | Marketing Dive
The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.
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https://www.marketingdive.com/press-release/20260407-skai-launches-mcp-powering-ai-agents-across-its-open-omnichannel-platform/
Skai Launches MCP, Powering AI Agents Across Its Open, Omnichannel Platform | Marketing Dive
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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https://www.marketingdive.com/news/snickers-extends-hungry-platform-around-peanut-butter-products/817730/
Snickers extends ‘Hungry’ platform around peanut butter products | Marketing Dive
The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”
peanut buttermarketing divesnickersextendsplatform
https://www.marketingdive.com/news/fanta-wanta-fanta-2000s-jingle-nostalgia-gen-z/714585/
Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z | Marketing Dive
Created with WPP Open X and led by Majority, the campaign encourages younger consumers to indulge in what they want amid the daily hustle.
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https://www.marketingdive.com/news/pubmatic-debuts-agentic-platform-to-solve-programmatics-ai-headaches/808709/
PubMatic debuts agentic platform to address programmatic’s AI headaches | Marketing Dive
AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy.
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https://www.marketingdive.com/news/pubmatic-offers-agentic-platform-access-to-indie-agencies-in-new-deal/816046/
PubMatic offers agentic platform access to indie agencies in new deal | Marketing Dive
A partnership with the Untapped Growth media collective could offer a welcome boost for independents amid ongoing holdco consolidation.
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https://www.marketingdive.com/press-release/20260305-prophet-launches-agentic-ai-platform-maia/
Prophet Launches Agentic AI Platform MAIA | Marketing Dive
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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