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Jerkmate
https://www.emarketer.com/content/walmart-vizio-acquisition-retail-media-strategy-2025
Already fueling ad sales, Vizio will soon be one of Walmart’s 90 private brands
Jul 18, 2025 - The news: Walmart’s $2.3 billion Vizio acquisition may have only closed last December, but the retailer is already unlocking outsize value from the deal. Our...
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https://www.cswg.com/services/private-label-brands/
Private Brands | C&S Wholesale Grocers
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https://wwd.com/business-news/retail/feature/j-c-penneys-michelle-wlazlo-talks-private-brands-fall-plans-1234802144/
J.C. Penney's Michelle Wlazlo Talks Private Brands and Fall Plans
Apr 22, 2021 - Penney's portfolio of private brands is undergoing transformation and crucial to a turnaround.
j c penneytalks privatemichellebrandsfall
https://www.grocerydive.com/news/save-a-lot-puts-private-brands-front-and-center-in-new-ad-campaign/626174/
Save A Lot puts private brands front and center in new ad campaign | Grocery Dive
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with...
new ad campaignprivate brandsgrocery divesavelot
https://www.grocerydive.com/news/4-ways-retailers-are-boosting-private-brands/628701/
4 ways retailers are boosting their private brands | Grocery Dive
As out-of-stocks and inflation have pushed shoppers toward store brands, sources say grocers are focusing on a few key areas to keep the sales momentum going.
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https://www.ey.com/en_us/insights/strategy/private-label-imperative-managing-own-brands
Private label imperative: Managing own brands | EY - US
Nov 4, 2024 - Explore the evolution of private label brands and how retailers can manage their portfolios to connect with consumers and drive growth.
brands ey usprivate labelimperativemanaging