https://sagum.com/2026/06/18/the-death-of-the-average-customer/
The Death of the Average Customer – Sagum
Jun 18, 2026 - Every retailer talks about their "target customer." She's 35-45, college-educated, household income of $75K+. She shops on weekends. She likes discounts but...
the deathaveragecustomersagum
https://sagum.com/2026/06/07/what-are-some-best-practices-for-organizing-ad-groups-in-google-ads-2/
What are some best practices for organizing ad groups in Google Ads? – Sagum
Jun 7, 2026 - When it comes to organizing ad groups in Google Ads, precision and structure are everything. A well-architected account doesn't just make management easier-it...
best practicesad groupsin googleorganizingads
https://sagum.com/2026/03/25/the-hidden-crisis-of-scaling-ai-marketing-campaigns/
The Hidden Crisis of Scaling AI Marketing Campaigns – Sagum
May 13, 2026 - Most marketers are asking the wrong question about AI-driven campaigns. They’re obsessed with whether AI works-debating prompt engineering, testing tools,...
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