Robuta

https://www.tvrev.com/news/the-phygital-imperative-why-medias-next-big-move-is-back-to-reality The Phygital Imperative: Why Media’s Next Big Move Is Back To Reality — TVREV Oct 23, 2025 - Are consumers getting tired of too much virtualness? Christian Knaebel argues that they are and that’s why in-person “phygital” experiences are the next big... next big movephygitalimperativebackreality https://www.tvrev.com/industry-news/upfront-week-when-viewers-hit-pause-amazon-delivers-the-right-ad Upfront Week: When Viewers Hit Pause Amazon Delivers . . . The Right Ad — TVREV May 12, 2025 - And some upfront news about programming from Fox and Tubi hit pauseamazon deliversupfrontweekviewers https://www.tvrev.com/news/category/Industry+News TVREV The Television [R]evolution is Now tvrev https://www.tvrev.com/about About — TVREV tvrev https://www.tvrev.com/news/wir20250905 Will Bari Weiss Take Over CBS News? Is Linear Still Worth Fighting For? — TVREV Sep 5, 2025 - Rumors abound that controversial journalist Bari Weiss will take over CBS News. Meanwhile Newsmax is suing Fox News for antitrust violations, meaning someone... still worth fightingbari weisscbs newstakelinear https://www.tvrev.com/news/weigel-broadcasting-atsc-3-0-move-fcc-money Weigel Says The Quiet Part Out Loud — TVREV Feb 13, 2026 - For much of the industry, the primary appeal of ATSC 3.0 is not better television. It is the ability to monetize broadcast spectrum for non-broadcast uses —... quiet partweigelsaysloudtvrev https://www.tvrev.com/news/tube-trends-brands-missing-chance-to-score-with-march-madness Tube Trends: How Are Brands Scoring On Social With March Madness? — TVREV Mar 27, 2026 - Which brands are finding ways to engage with fans on social video via the excitement around March Madness? tube trendsmarch madnessbrandsscoringsocial https://www.tvrev.com/news/hot-list-040626 Hot List: For People, About People — TVREV Apr 28, 2026 - PLUS: Alan Wolk is writing a book! hot listpeopletvrev https://www.tvrev.com/news/little-league-world-series-is-no-2-most-watched-tv-programnbsplast-week Little League World Series Is No. 2 Most-Watched TV Program Last Week — TVREV Aug 23, 2023 - NFL remains in first place week-over-week as the preseason continues, but saw a slight decrease in watch-time, per Inscape. little league worldwatched tvlast weekseries2 https://www.tvrev.com/industry-news/category/Industry+News Industry News — Industry News | Stay Informed Today — TVREV stay informed todayindustry newstvrev https://www.tvrev.com/news/zigging-toward-retail-media-its-time-for-brands-to-zag Zigging Toward Retail Media? It’s Time For Brands To Zag — TVREV Feb 18, 2026 - Viant’s Jeremy Gold on why brands should stop zigging to CTV to chase retail shoppers and zag towards demand gen instead. retail mediatowardtimebrandszag https://www.tvrev.com/ TVREV TVREV is the go-to industry publication for forward-looking professionals navigating the future of television and streaming. With lead analyst Alan Wolk, TVREV... tvrev https://www.tvrev.com/tlc TVREV Thought Leaders Circle | Join Industry Leaders Now — TVREV Explore TVREV's Thought Leaders Circle, where industry experts shape television and ad tech insights with innovative discussions and analysis. thought leadersjoin industrytvrevcircle https://www.tvrev.com/news/sinclair-scripps-deal-reality-check A Sinclair-Scripps Deal Reality Check — TVREV Nov 20, 2025 - Any implied Sinclair–Scripps merger runs headlong into the realities of the regulatory framework that exists today. deal realitysinclairscrippschecktvrev https://www.tvrev.com/news/cbss-late-night-exit-leaves-affiliates-holding-the-bag CBS’s Late-Night Exit Leaves Affiliates Holding The Bag — TVREV Apr 9, 2026 - As networks invest less in certain dayparts, affiliates are left to ask a more pointed question about what, exactly, they are receiving in return. late nightexitleavesaffiliatesholding https://www.tvrev.com/industry-news/category/Advertising Advertising — Industry News | Stay Informed Today — TVREV industry news stayinformed today tvrevadvertising https://www.tvrev.com/news/tube-trends-nfls-impending-youtube-deal-shows-where-ball-is-heading Tube Trends: NFL’s Impending YouTube Deal Shows Where Ball Is Heading — TVREV Apr 17, 2026 - The NFL’s potential YouTube deal is about more than just money. It’s about the future of TV. tube trendsdeal showsimpendingyoutubeball https://www.tvrev.com/news/wir20261213 The Sorry State Of Super Bowl Advertising, iSpot Gives Creative Agencies A Secret Weapon — TVREV Feb 13, 2026 - Why Super Bowl ads are both inevitable and sad, iSpot’s new SAGE gives insight into why people respond to ads. super bowlcreative agenciessecret weaponsorrystate https://www.tvrev.com/news/multicultural-marketing-in-the-streaming-era Multicultural Marketing In The Streaming Era — TVREV Jul 18, 2025 - During a recent panel hosted by Marketecture and TVREV, industry leaders talked about how streaming, data, and AI are reshaping the way advertisers reach and... multicultural marketingstreaming eratvrev https://www.tvrev.com/advertising Advertising | Enhance Your Advertising Strategy — TVREV Explore expert insights on TV, digital, and programmatic advertising trends, measurement, and innovation to optimize your campaigns effectively. advertisingenhancestrategytvrev https://www.tvrev.com/sports Sports | Explore Sports Insights Today — TVREV Discover the latest in sports broadcasting, streaming, and media trends with comprehensive reports and analysis. Stay informed on the evolving sports industry. sports exploreinsights todaytvrev https://www.tvrev.com/news/hot-list-03102025 Hot List: Is TV Learning To Ride Again? — TVREV Mar 21, 2025 - Pay TV is recovering through persistence, but new disruptions keep reshaping the ride… PLUS: 2 free reports and 15 originals hot listtvlearningride https://www.tvrev.com/industry-news/espn-says-new-dtc-app-might-make-life-easier-for-sports-fans-in-the-streaming-era ESPN Says New DTC App Might Make Life Easier For Sports Fans In the Streaming Era — TVREV May 13, 2025 - Disney prices ESPN at $29.95 a months and makes a special offer to get fans to sign up for the Disney Bundle with more sports networks and live games make life easiersays newapp mightsports fansstreaming era https://www.tvrev.com/tvrevreports Reports | Explore Industry Insights Today — TVREV Discover in-depth reports on TV advertising, streaming wars, measurement, and industry trends to stay informed and ahead in media marketing. reports exploreindustry insightstodaytvrev https://www.tvrev.com/news/category/Week+In+Review TVREV The Television [R]evolution is Now tvrev https://www.tvrev.com/news/the-210-dma-upgrade-how-lg-ccr-and-adimpact-are-making-local-work-for-ctv-buyers The 210 DMA Upgrade: How LG, CCR and AdImpact Are Making Local Work for CTV Buyers — TVREV Dec 10, 2025 - A new collab between LG Ad Solutions, AdImpact and CCR Media looks to make local CTV buying easier and more data driven across every US DMA. making local210dmaupgradelg https://www.tvrev.com/news/category/Thought+Leaders+Circle TVREV The Television [R]evolution is Now tvrev https://www.tvrev.com/news/ai-that-actually-works-how-madhive-is-powering-local-advertising-with-automation How Madhive Is Powering Local Advertising With Automation — TVREV powering localmadhiveadvertisingautomationtvrev https://www.tvrev.com/news/category/Data+%26+Measurement TVREV The Television [R]evolution is Now tvrev https://www.tvrev.com/newsletter TVREV Newsletter | Stay Informed, Subscribe Today — TVREV Get weekly TV industry insights, analysis, and industry leader commentary with the TVREV Newsletter. Sign up for updates on trends, data, and exclusive reports. newsletter stay informedsubscribe todaytvrev https://www.tvrev.com/week-in-review Week in Review | Stay Informed Today — TVREV Weekly industry insights on TV, streaming, media fragmentation, AI, and evolving advertising trends. Keep updated with the latest media review. stay informed todayweekreviewtvrev https://www.tvrev.com/news/category/Reports TVREV The Television [R]evolution is Now tvrev https://www.tvrev.com/news/programmatic-strategy-paying-off-for-directv-after-focus-shifts-to-streaming Programmatic Strategy Paying Off For DirecTV After Focus Shifts To Streaming — TVREV Jun 18, 2025 - Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates. focus shiftsprogrammaticstrategypayingdirectv https://www.tvrev.com/news/hayley-diamond-on-how-publicis-views-ctv Hayley Diamond On How Publicis Views CTV — TVREV Jan 21, 2024 - Publicis’ Hayley Diamond, explains why everyone is now hayleydiamondpublicisviewsctv https://www.tvrev.com/news/turning-screens-into-stores-nbtv-nick-buzzell-on-the-future-of-shoppable-tv Turning Screens Into Stores: NBTV’s Nick Buzzell On The Future Of Shoppable TV — TVREV Oct 28, 2025 - In this episode The Revisionists, we feature Nick Buzzell, Chairman and CEO of NBTV, the company behind the patented BuyBar technology that turns any screen... shoppable tvturningscreensstoresnick https://www.tvrev.com/explain Explain It to a Teenager | Learn More, Understand Better — TVREV Explore clear explanations of TV advertising, streaming, and media industry concepts tailored for teenagers seeking to understand media and marketing. explainteenagerlearnunderstandbetter https://www.tvrev.com/local Local | Explore Local Media Insights — TVREV Dedicated to local TV industry news, analysis, and trends to keep you informed about the evolving broadcast landscape. media insightslocalexploretvrev https://www.tvrev.com/news/jumelage-between-european-broadcasters-and-global-streamers Jumelage Between European Broadcasters And Global Streamers — TVREV Jul 16, 2025 - Three major partnership deals, each between a major streamer and a commercial broadcaster, have shaken up the European market. Bernd Riefler unpacks in the... european broadcastersjumelageglobalstreamerstvrev https://www.tvrev.com/news/case-study-air-france-reaches-new-heights-with-a-travel-premium-ctv-native-campaign Case Study: Air France Reaches New Heights With A Travel Premium CTV Native Campaign — TVREV Mar 2, 2025 - A TLC Case Study on how Teads’ home screen campaign for Air France on LG TVs resulted in significant brand lift. reaches new heightscase studyair francetravel premiumctv https://www.tvrev.com/news/a-broadcast-ownership-exception-or-an-emerging-de-facto-rule A Broadcast Ownership Exception — Or An Emerging De Facto Rule? — TVREV Mar 5, 2026 - Is Indianapolis a narrow exception tailored to unique facts? Or is it an early indicator that triopolies — whether through ownership or ecosystem influence —... broadcast ownershipde factoexceptionemergingrule https://www.tvrev.com/news/brian-lamb-cspan-congress-tv-explain-to-teenager-rio-damata How Brian Lamb Changed American Politics—Without Ever Running For Office — TVREV Oct 20, 2025 - In this episode of Explain It To A Teenager , I got to talk with the founder of C-SPAN about how a kid from a small town in Indiana ended up creating one of... brian lambchanged americaneverrunningoffice https://www.tvrev.com/news/titan-os-and-the-continued-rise-of-the-independent-tv-operating-system Titan OS And The Continued Rise Of The Independent TV Operating System — TVREV Aug 14, 2024 - The launch of TitanOS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means. titan ostv operatingcontinuedriseindependent https://www.tvrev.com/industry-news Industry News | Stay Informed Today — TVREV Explore the latest news in advertising, streaming, data measurement, and industry trends on TVREV's comprehensive industry news page. industry news stayinformed todaytvrev https://www.tvrev.com/news/vizio-case-study-ctv-ads-cpg-brand-sales-lift VIZIO Case Study Credits CTV Ads For A CPG Brand’s Double-Digit Sales Lift — TVREV Dec 27, 2023 - CPG gets in on the potential sales benefits of CTV, with Vizio Ads double digit salescase studyctv adsviziocredits https://www.tvrev.com/news/the-quiet-death-of-public-broadcastings-backbone The Quiet Death Of Public Broadcasting’s Backbone — TVREV Jan 15, 2026 - CPB functioned as a national stabilizer — negotiating rights, sharing infrastructure, smoothing disparities between rich and poor markets. Without it, public... quietdeathpublicbackbonetvrev https://www.tvrev.com/news/category/Explain+it+to+a+Teenager TVREV The Television [R]evolution is Now tvrev https://www.tvrev.com/news/category/Local TVREV The Television [R]evolution is Now tvrev https://www.tvrev.com/industry-news/its-fun-and-games-at-the-upfronts-until-someone-mentions-kpis It’s Fun And Games At The Upfronts (Until Someone Mentions KPIs) — TVREV May 13, 2025 - ‘Commercials airing on Fox are more memorable and likeable than any other media company,” says Jeff Collins fungamesupfrontssomeonementions https://www.tvrev.com/industry-news/category/Streaming+Wars Streaming Wars — Industry News | Stay Informed Today — TVREV industry news stayinformed today tvrevstreaming wars