Sponsor of the Day:
Jerkmate
https://www.rebrandly.com/blog/using-first-party-data-as-a-key-asset-in-2025
From insights to action: How first-party data drives growth
Jan 9, 2025 - Discover the importance of first-party data and its ability to drive unique insights, build trust, and power AI-driven strategies in a privacy-conscious era.
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https://youradchoices.ca/en/first-parties
First Party Principles — AdChoices in Canada
If you have identified yourself as a First Party, it means that you operate or control a website with which the consumer interacts.
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https://www.informatechtarget.com/blog/a-cookieless-world-7-ways-to-get-first-party-data-for-targeting-personalization/
7 Ways to Get First-Party Data for Targeting & Personalization | Informa TechTarget
Oct 18, 2025 - Navigate first-party data for enhanced targeting and hyper-personalization.
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https://gameinformer.com/2025/05/01/xbox-console-and-accessory-price-increases-begin-today-80-first-party-games-starting
Xbox Console And Accessory Price Increases Begin Today, $80 First-Party Games Starting This Holiday...
Becoming an Xbox player just became more expensive.
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https://docs.humansecurity.com/applications/first-party-configuration-nginx-lua
First Party Configuration | HUMAN Documentation
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https://liveramp.uk/explaining-first-party-data/
First-Party Data: everything you need to know | LiveRamp
Dec 3, 2025 - While the amount of customer data out there is vast, harnessing the value of all that data the right way is hard without proper tech.
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https://www.acmethemes.com/blog/tag/first-party-data/
first-party data « Acme Themes Blog
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https://www.cookieyes.com/knowledge-base/cookies-101/what-are-first-party-cookies/
What are first-party cookies? - CookieYes
May 28, 2025 - First party cookies are cookies that are set by a website that a user is browsing. Used primarily for analytics, user experience and enabling website functions.
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https://www.searchenginejournal.com/google-rolls-out-first-party-data-solution-for-analytics-users/533328/
Google Rolls Out First-Party Data Solution For Analytics Users
Dec 5, 2024 - Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.
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https://www.htmedia.in/blog/first-party-data-and-storytelling-the-perfect-formula-for-marketing-in-2026
First-Party Data & Storytelling: The Future of Marketing in 2026
Feb 17, 2026 - Discover how CMOs can merge first-party data with storytelling to create authentic, privacy-first, and emotionally engaging marketing strategies in 2026.
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https://servebolt.com/articles/first-party-analytics-for-accelerated-domains/
First-Party Analytics Gateway on Accelerated Domains Explained
Mar 11, 2026 - Unlock the potential of your marketing data with the First-Party Analytics Gateway on Servebolt Accelerated Domains for better insights.
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https://www.taboola.com/resources/case-studies/ashiana-housing-ltd
Ashiana Housing Ltd. Increases Lead Qualification Rate by 45% with Realize First-Party Data
Sep 2, 2025 - Ashiana Housing Ltd. Increases Lead Qualification Rate by 45% with Realize First-Party Data
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https://devowl.io/cookies/first-party-third-party-cookies/
What are first party and third party cookies?
Interesting facts about 1st party and 3rd party cookies: definition, differences and what you should be aware of as a website operator! Read now! 🍪
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https://witcontests.com/?r=0
WIT | #1 Digital Activation Platform | Capture First-Party Data
WIT is the best-in-class digital activation platform that powers some of the most exciting, turnkey experiences for nearly 100 partners across professional...
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https://www.restaurantdive.com/news/whos-hungry-what-groundtruths-first-party-data-says-about-todays-restau/817491/
Who’s Hungry? What GroundTruth’s first-party data says about today’s restaurant visitors. |...
Most diners eat at places within 10 miles of their homes, so operators should target customers closest to their restaurants before expanding outward,...
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https://qa.adweek.com/webinars/after-the-cookie-crumbles-how-first-party-data-powers-ai-personalization/
After the Cookie Crumbles: How First-Party Data Powers AI Personalization
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https://workspaceupdates.googleblog.com/2019/03/g-suite-migrate-beta.html
Google Workspace Updates: G Suite Migrate, new first-party data transfer product, launching in beta
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https://usercentrics.com/guides/future-of-data-in-marketing/first-party-data-marketing/
First-Party Data Marketing | Tips & Strategies for 2026
Sep 16, 2025 - Learn tips and strategies for first-party data marketing and how to compliantly collect data from your customers for remarketing purposes.
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https://blog.google/products/admob/new-ways-to-unlock-revenue-with-first-party-data/
New ways to unlock revenue with first-party data
May 16, 2024 - Google AdMob announces a new suite of products that enable app publishers to build trust with users and boost revenue potential with first-party data.
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https://www.gamesindustry.biz/sony-closes-first-party-studio-dark-outlaw-games
Sony closes first-party studio Dark Outlaw Games | GamesIndustry.biz
Developer was founded by industry veteran Jason Blundell in March 2025
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https://foundryco.com/our-solutions/first-party-third-party-cookies/
First-Party vs Third-Party Cookies in Marketing | Foundry
Aug 11, 2025 - Explore first-party data, IP intelligence, and cookie alternatives to future-proof your B2B marketing as third-party cookies phase out.
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https://www.first-id.fr/ai-overviews-de-google-6-leviers-pour-rester-visible-et-performant-grace-a-la-donnee-first-party/
AI Overviews de Google : 6 leviers pour rester visible et performant grâce à la donnée first-party...
Jun 3, 2025 - Le 20 mai 2025, Google a officialisé un tournant stratégique majeur : son moteur de recherche devient un moteur de réponses, dopé à l’intelligence artificielle.
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https://docs.humansecurity.com/applications/generic-cdn-first-party-config
Support first-party HUMAN calls on a CDN | HUMAN Documentation
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https://countly.com/why-countly
Ultimate Platform for First-party Analytics and Engagement | Countly
Empower your teams with Countly’s first-party analytics and engagement tools. Drive collaboration, data-driven decisions, and sustainable growth.
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https://www.trustyou.com/blog/cdp/how-the-cdp-first-party-data-engine-undercuts-ota-dependency/
How the CDP First-Party Data Engine Undercuts OTA Dependency
Dec 12, 2025 - Learn how a hospitality CDP turns first-party data into stronger direct bookings, reducing OTA dependency and boosting guest loyalty.
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https://numerator.ca/
Consumer Insights & Data Company - First-Party Consumer Data - Numerator
Apr 22, 2026 - Get unparalleled insights into modern consumer shifting behaviors as well as the attitudes, opinions, and promotions that influence them. Get your demo now!
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https://www.ethoca.com/first-party-fraud
First-Party Fraud | Friendly Fraud | Ethoca
First-party fraud occurs when customers dispute legitimate transactions as fraud. Learn the causes, solutions, and how you can reduce first-party fraud.
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https://www.sheerid.com/audience-data-platform/
First-Party Data Platform for Audience Targeting - SheerID
An audience data platform to precisely engage high-value segments and convert new customers. Collect and leverage verified zero-party data for greater loyalty.
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https://www.unisignin.com/first-party-data
First Party Data Management Platform
Collect, activate and segment first-party data for marketing and user acquisition.
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https://docs.humansecurity.com/applications/nginx-c-module-first-party-config
First Party Configuration | HUMAN Documentation
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https://liveramp.com/blog/cdp-challenges-why-first-party-data-isnt-enough
CDP Challenges: Why First-Party Data Isn’t Enough | LiveRamp
CDP Challenges: Why First-Party Data Isn’t Enough
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https://docs.humansecurity.com/applications/apache-c-first-party-config
First Party Configuration | HUMAN Documentation
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https://propagandacritic.com/index.php/propaganda-examples/america-first-party/
America First Party — Propaganda Critic
Aug 13, 2018 - America First Party Previous | Next The following passages are reprinted from a press release found on the web site of the America First Party. Pledging to...
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https://digiday.com/media/digiday-research-publishers-were-ready-to-depend-more-on-first-party-data-so-now-what/
Publishers were ready to make the switch to first-party data
Apr 25, 2025 - Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the...
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https://danbooru.donmai.us/wiki_pages/imageboard_first-party_source?z=2
Imageboard First-Party Source Wiki | Danbooru
A post that was originally uploaded on another imageboard by the artist themselves, and then uploaded from there to Danbooru.
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https://www.mozilla.org/en-US/privacy/websites/data-preferences/
Manage your first-party data collection preferences — Mozilla
Your privacy is very important to Mozilla. This page will enable you to manage your first-party data collection preferences for mozilla.org websites using...
first party datamanagecollectionpreferencesmozilla
https://www.bonsaidata.io/demo/overview
Bonsai Overview Demo | Bonsai | The First-Party Marketing Platform
Bonsai is the first-party marketing platform that automates profitable growth. Trust your marketing data, make confident decisions, drive revenue.
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https://www.insurancejournal.com/news/southcentral/2026/03/11/861384.htm
Unconditional Payments Interrupt Prescription for Louisiana First-Party Claims
Unconditional payments – payments made without condition or reservation of rights, such as settlement offers – restart the clock on the standard two-year
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https://clickz.com/people-partners-technology-how-boots-rebuilt-for-first-party-data/267037/
How Walgreens Boots Alliance rebuilt for first party data - ClickZ
Jul 5, 2022 - Case Study: Learn how Boots aligned their people, partners, and technology to build a future-proof strategy around first party data
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https://foundryco-com-staging.go-vip.net/our-solutions/first-party-third-party-cookies/
First-Party vs Third-Party Cookies in Marketing | Foundry
Aug 11, 2025 - Explore first-party data, IP intelligence, and cookie alternatives to future-proof your B2B marketing as third-party cookies phase out.
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https://arena.im/group-chat/why-first-party-data-collection-is-mission-critical/
First-Party Data Collection Is Mission Critical - Arena
Feb 23, 2023 - First-party data collection is fast becoming a top priority for many digital brands and publishers. For marketers, community builders, and publishers,
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https://foundryco.com/audiences/ai/
Reach AI Tech Buyers with First-Party Data & Insights | Foundry
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https://mthink.com/bring-your-own-data-why-first-party-data-owners-are-still-winning-in-affiliate/
Bring Your Own Data: Why First-Party Data Owners Are Still Winning in Affiliate | mThink
Mar 20, 2026 - For years, the affiliate industry has been workshopping ways to future-proof against a single scenario: what happens when third-party cookies disappear? The...
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https://community.brandwatch.com/events/mic-drop-social-listening-as-a-first-party-research-engine-for-global-brands-reema-sharma-continental-tyres-400
Mic Drop 🎤💥 Social Listening as a First-Party Research Engine for Global Brands (Reema Sharma,...
Community - Mic Drop 🎤💥 Social Listening as a First-Party Research Engine for Global Brands (Reema Sharma, Continental Tyres) - Thu, 21 May. 2026,
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https://t3n.de/news/first-party-daten-umsatzbooster-1680782/
First-Party-Daten: Der Umsatz-Booster für dein Unternehmen | t3n
May 15, 2025 - Die Konzentration auf First-Party-Daten bietet weit mehr als nur eine verbesserte Website-Funktionalität und Nutzererfahrung.
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https://www.htmedia.in/archives/Tags/first-party-data
First Party Data Archives - HT Media
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https://witcontests.com/
WIT | #1 Digital Activation Platform | Capture First-Party Data
WIT is the best-in-class digital activation platform that powers some of the most exciting, turnkey experiences for nearly 100 partners across professional...
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https://tradablebits.com/
Tradable Bits - Collect First Party Data, Centralize Your Marketing, Activate at Scale.
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https://www.unisignin.com/
First Party Data Platform
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https://evokad.com/restaurant-first-party-data-guide-2026/
The Restaurant First-Party Data Strategy Guide for 2026
Mar 31, 2026 - Build privacy-compliant customer databases to reduce platform fees and increase retention with proven restaurant first-party data strategies. Learn more.
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https://www.fastly.com/blog/fastly-enables-first-party-tagging-for-google-advertisers
Fastly enables first-party tagging for Google Advertisers | Fastly
Apr 8, 2026 - Fastly Ad Tag Gateway enables resilient, first-party measurement for Google Advertisers. Restore visibility, ensure compliance, and see up to 14% uplift in ad...
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https://screenrant.com/ps5-games-exclusive-first-party-accelerate-studios-sony/
PS5 Will Have Accelerated Rollout Of First-Party Exclusive Games
Aug 31, 2020 - Sony has revealed in a recent report that it's speeding up the development and release of the first-party exclusives on the upcoming PS5.
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https://www.cookieyes.com/knowledge-base/privacy-tech/what-is-first-party-tracking/
What is first-party tracking? - CookieYes
May 28, 2025 - First-party tracking is a process by which a website or platform collects data about its own users' behaviors and interactions directly, without relying on...
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https://docs.prebid.org/features/firstPartyData.html
Prebid.js First Party Data for Header Bidding
First Party Data - Prebid.js
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https://hs.ethoca.com/fpf-aite-research
Ethoca & AiteNovarica | First Party Fraud Research
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https://www.dynata.com/
World’s Largest First Party Data Platform | Dynata - World’s Largest First Party Data Platform
The world’s largest first-party data platform for insights, activation and measurement.
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https://docs.prebid.org/prebid-server/features/pbs-fpd.html
First Party Data - Prebid Server for Header Bidding
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https://www.lotame.com/resources/case-study-egglands-best-first-party-data-strategy/
First-Party Data Fuels Loyalty for Eggland’s Best
May 1, 2026 - Eggland’s Best used first-party data to boost loyalty and achieve a 5.6X lift in ad recall by turning passive shoppers into engaged shoppers.
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https://www.engadget.com/gaming/nintendo/nintendo-to-start-charging-different-prices-for-first-party-digital-and-physical-games-184249374.html
Nintendo to start charging different prices for first-party digital and physical games
Mar 25, 2026 - Nintendo just announced it will begin charging different prices for first-party Switch 2 games based on digital or physical purchases. The new Yoshi game will...
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https://www.bonsaidata.io/platform/algorithms
Predictive Bidding Algorithms | Bonsai | The First-Party Marketing Platform
Bonsai is the first-party marketing platform that automates profitable growth. Trust your marketing data, make confident decisions, drive revenue.
first partymarketing platformpredictivebiddingalgorithms
https://www.thepinknews.com/2008/09/07/greens-aim-for-westminster-as-first-party-leader-elected/
Greens aim for Westminster as first party leader elected | PinkNews
Sep 7, 2008 - The Green party in England and Wales has elected Caroline Lucas as their first leader with more than 90% of the vote.
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https://www.commandersact.com/en/enterprise-tag-manager/1st-party-data-collection/
First party Data Collection - Enterprise Tag Manager
Discover the power of 1st-party data collection in the post-cookie era. Commanders Act boost your data-driven success.
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https://advertise.buzzfeed.com/lighthouse
Lighthouse by BuzzFeed Inc. | First Party Media and Data — BuzzFeed Inc.
First-party data and media that drives greater results by connecting partners with their exact customers at the point of discovery and inspiration.
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https://liveramp.com/our-platform/first-party-identity-engine
First-Party Identity Engine | LiveRamp
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https://www.htmedia.in/blog/first-party-data-and-full-funnel-marketing-why-they-belong-together
First Party Data & Full-Funnel Marketing 2025
Feb 24, 2026 - Learn why first party data is the key to full-funnel marketing in 2025—driving awareness, conversions, loyalty, and trust with precision.
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https://www.cookieyes.com/knowledge-base/cookies-101/what-is-first-party-data/
What is first-party data? - CookieYes
May 28, 2025 - First-party data is the data that is collected by a company, directly from its own customers or target audience.
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https://www.rebrandly.com/de-de/blog/using-first-party-data-as-a-key-asset-in-2025
Von Erkenntnissen zum Handeln: Wie First-Party-Daten das Wachstum vorantreiben
Jan 9, 2025 - Entdecken Sie die Bedeutung von First-Party-Daten und ihre Fähigkeit, einzigartige Erkenntnisse zu gewinnen, Vertrauen aufzubauen und KI-gestützte Strategien...
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https://scripts.nuxt.com/docs/guides/first-party
First-Party Mode: Privacy Focused Proxy · Nuxt Scripts
Route third-party script traffic through a reverse proxy on your domain with automatic anonymisation.
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https://www.audience360.com.au/
First Party Audience Data Providers | Audience360
Feb 2, 2024 - Take your marketing strategy to the next level with Audience360’s first-party audience data, from some of Australia's most trusted brands.
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https://www.wardsauto.com/news/archive-auto-vehicle-buyers-omnichannel-marketing-trends/747073/
Omnichannel, first-party data top automotive marketing trends in 2025 | WardsAuto
OEMs and dealers are investing heavily in customer retention and conquesting and creating seamless buyers’ journeys, experts say.
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https://permutive.com/she-media
How SHE Media increased first-party audience scale by 8x using Permutive - Permutive
Aug 22, 2025 - Learn how SHE Media increased scale and CPMs with more granular audience data by using Permutive. Read the full case study.
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https://www.impressiondigital.com/media-solutions/modern-data-stack/
Modern Marketing Data Stack | First-Party Data | Impression
Mar 13, 2025 - Upgrade to a modern marketing data stack to put your attribution and first-party data to work for you. Understand how to better and more accurately pinpoint,...
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https://larus.net/
First-Party IP Leasing Provider | Guaranteed Renewal - LARUS
IP leasing directly from a first-party provider. Bypass unpredictable marketplaces with LARUS. We guarantee network stability and IPv4 renewals. Lease today!
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https://www.healthlinemedia.com/news/healthline-medias-attribute-a-groundbreaking-first-party-data-platform-optimizing-advertisers-performance
Healthline Media’s Attribute: A Groundbreaking First-Party Data Platform Optimizing Advertisers'...
As the #1 health media property in the US, Healthline Media reaches 90MM unique visitors each month (Comscore, May 2020). We provide credible health...
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https://digiday.com/marketing/inside-the-brand-and-agency-scramble-for-first-party-data-in-the-ai-era/
Why brands are prioritizing first-party dta in the AI era
Jan 9, 2026 - Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
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https://www.contentstack.com/resources/report/first-party-data-activation-guide-for-marketers
First-party data activation guide for marketers
As third-party cookies fade away, they threaten to take with them the third-party data most marketers still rely on to target and personalize campaigns. Read...
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https://blog.mondometrics.com/webinar-first-party-data-in-flux-why-controlling-your-data-is-a-competitive-advantage/
Webinar On Demand: First-Party Data in Flux: Why Controlling Your Data is a Competitive Advantage »...
Apr 24, 2025 - The future of digital advertising hinges on one key question: How can brands and publishers keep control over their data while driving performance? As AI...
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https://foundryco.com/audiences/
Reach B2B Tech Buyers with First-Party Data | Foundry
Jun 17, 2025 - Thought leadership and original ideas from Foundry on B2B marketing trends at the intersection of media, technology, and buyer engagement.
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https://www.taboola.com/resources/case-studies/philips-home-appliances
Philips Home Appliances Engages High-Quality Audiences With Realize First-Party Targeting
Aug 11, 2025 - Philips Home Appliances Engages High-Quality Audiences With Realize First-Party Targeting
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https://www.flowcode.com/product/audience-insights
QR Code Audience Insights & First-Party Data | Flowcode
Create tailored, mobile-first landing pages with Flowcode. Capture leads, boost engagement, and track success—all with no-code simplicity.
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https://www.futureb2b.com/resources/first-party-data-a-game-changer-for-marketing-to-the-modern-workplace/
First-party data: Smarter marketing - FutureB2B
Dec 15, 2025 - First-party data helps you reach real decision-makers in real organisations — with clarity, confidence, and insight you can actually act on.
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https://www.customerexperiencedive.com/news/pros-cons-adding-ai-first-party-experiences/818487/
The pros and cons of adding AI to first-party experiences | CX Dive
Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?
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https://system1.com/blog/icr2025
System1 : System1’s ICR 2025 Fireside Chat Audio: AI, First-Party Data, Business Outlook
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https://digilant.com/services/data-onboarding/
First-Party Data Onboarding Solution - Digilant
Feb 20, 2026 - Digilant allows your brand to thrive in by using first-party data. Unleash the power of your 1PD to reach your best customers.
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https://www.cookieyes.com/knowledge-base/cookie-consent/do-you-need-consent-for-first-party-cookies/
Do you need consent for first-party cookies? - CookieYes
May 28, 2025 - The use of first-party cookies requires consent if they are not considered strictly necessary for the functioning of the website.
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https://www.twincities.com/2026/03/18/letters-hey-legislators-be-minnesotans-first-party-members-a-distant-second/
Letters: Hey, legislators! Be Minnesotans first, party members a distant second – Twin Cities
Mar 18, 2026 - Be Minnesotans first, legislators Minnesota has endured much. Between ICE terror and profuse fraud, there’s much to do this legislative session. With our...
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https://www.raekdata.com/
RAEK - Collect, Organize and Utilize First-Party Data
Unlocking your ability to collect, organize, and utilize first-party data
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https://www.marketingdive.com/news/pros-cons-adding-ai-first-party-experiences/818530/
The pros and cons of adding AI to first-party experiences | Marketing Dive
Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?
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https://wux.nl/blog/zero-party-en-first-party
Zero vs. First Party Data: Dit is het verschil - Wux
Sep 9, 2025 - First party vs. zero party data: Ontdek de verschillen en leer hoe je met beide data je marketing slimmer en privacy vriendelijker maakt.
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https://www.fivetran.com/blog/how-clickup-cut-cac-by-50-with-first-party-data
How ClickUp cut CAC by 50% with first-party data | Blog | Fivetran
Better audience data means better ROAS, and ClickUp demonstrated this using Fivetran Activations to enhance ad performance, personalization, and cross-channel...
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https://github.com/merill/microsoft-info/
GitHub - merill/microsoft-info: Repository hosting a static list of Microsoft First party apps and...
Repository hosting a static list of Microsoft First party apps and Graph permissions that's updated daily - merill/microsoft-info
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https://foundryco.com/audiences/cloud/
Reach Cloud Tech Buyers with First-Party Data & Ads | Foundry
Jun 17, 2025 - Target 19.8M cloud buyers using Foundry’s trusted data. Launch ads, events, or sponsorships across top tech media and editorial brands.
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https://alltechmagazine.com/using-first-party-data-to-find-success-in-a-cookieless-world/
Using First-Party Data To Find Success In A Cookieless World
Feb 24, 2023 - In January 2020, Google announced that the company was going to phase out third-party cookies from its Chrome browser. Recent estimates show that
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https://countly.com/
First-party Digital Analytics And Customer Engagagement | Countly
Countly is a first-party digital analytics and customer engagement platform offering on-premise or private cloud hosting for mobile, web, and desktop apps.
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https://permutive.com/winr-and-permutive-partner-to-tackle-signal-loss-with-the-power-of-publisher-first-party-data
WINR and Permutive partner to tackle signal loss with the power of publisher first-party data -...
Jul 4, 2025 - As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages...
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https://m1-data.com/
First-Party Audience Data Solutions for Brands & Agencies | M1 Data & Analytics
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https://www.customerlabs.com/
World's 1st First-Party Data Ops Platform for Marketers • CustomerLabs 1PD Ops
Nov 18, 2025 - Improve ad platform attribution with server-side cookies and 1P domain tracking. Book a demo for a 14-day free trial.
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https://stripe.com/blog/analyzing-first-party-fraud-trends-account-free-trial-and-refund-abuse
Analyzing first-party fraud trends: Account, free trial, and refund abuse
From November 2025 to February 2026, our models detected 6.2x more abusive free trials. This is part of a shift toward first-party fraud, where users abuse...
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https://www.adweek.com/performance-marketing/adobe-amazon-cdp-first-party-data/
Adobe, Amazon Team Up With First-Party Data Partnership
Oct 6, 2025 - A new data collaboration deal between the tech titans promises to unlock new audience insights for advertisers
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https://www.searchenginejournal.com/first-party-data/502171/
What Is First-Party Data And How Do You Use It?
Sep 26, 2024 - Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing...
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