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AI enables smarter offers and rewards by improving targeting, personalization, and performance measurement across customer engagement strategies. commerce media networksai personalization https://www.buzzsprout.com/1413265/episodes/16797016-ai-personalization-data-analytics-and-member-growth-with-vertice-ai-s-mitch-rutledge AI, Personalization, Data Analytics and Member Growth, with Vertice AI's Mitch Rutledge The term "big data" is nearly 30 years old. 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